Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 64
... writing , of his desire to terminate the agreement , such termination to be effective thirty days from the date of notification . If all of the services to be performed under this agreement have not been completed within one year from ...
... writing , of his desire to terminate the agreement , such termination to be effective thirty days from the date of notification . If all of the services to be performed under this agreement have not been completed within one year from ...
Page 129
... writer of the letter should also consider for whom he is writing the letter . Perhaps the letter is being written for one of his many corporate identities , joint ventures , or subsidiaries . When a marketing letter is directed at a ...
... writer of the letter should also consider for whom he is writing the letter . Perhaps the letter is being written for one of his many corporate identities , joint ventures , or subsidiaries . When a marketing letter is directed at a ...
Page 134
... writing on a first - name basis , and if the letter is not a formal contractual letter or proposal , then the ... writer should use " you " or " your company " to refer to the person who represents the corporation . The writer for the ...
... writing on a first - name basis , and if the letter is not a formal contractual letter or proposal , then the ... writer should use " you " or " your company " to refer to the person who represents the corporation . The writer for the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE