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Construction and Engineering Marketing for Major Product Services

Ben C. Gerwick, Jr., John C. Woolery - 1983 - 448 pages
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer ...
Snippet view - About this book

Construction and Engineering Marketing for Major Product Services

Ben C. Gerwick, Jr., John C. Woolery - 1983 - 448 pages
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer ...
Snippet view - About this book




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