Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 79
Page 69
... Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
... Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
Page 120
... usually been met by steel piles , concrete - filled pipe piles , and by caissons . Recently a number of important buildings in San Francisco , Hono . lulu , and Melbourne have successfully employed high- capacity prestressed concrete ...
... usually been met by steel piles , concrete - filled pipe piles , and by caissons . Recently a number of important buildings in San Francisco , Hono . lulu , and Melbourne have successfully employed high- capacity prestressed concrete ...
Page 150
... usually only performed on perfunctory matters , like accept- ing the last meeting's minutes or , occasionally , the budget . Conferences normally try to reach a consensus . For example , a conference on a joint venture would require a ...
... usually only performed on perfunctory matters , like accept- ing the last meeting's minutes or , occasionally , the budget . Conferences normally try to reach a consensus . For example , a conference on a joint venture would require a ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE