Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 161
... tion that Mom and Pop Construction , Inc. , is not able to make full use of its fixed assets . It needs more quick assets if it is to have a well - balanced opera- tion . This situation is very typical of the construction company that ...
... tion that Mom and Pop Construction , Inc. , is not able to make full use of its fixed assets . It needs more quick assets if it is to have a well - balanced opera- tion . This situation is very typical of the construction company that ...
Page 266
... tion or administration . Some contracts do not have such a clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type ...
... tion or administration . Some contracts do not have such a clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type ...
Page 295
... tion from Europe and elsewhere , it should suffice to say that there will be fewer and fewer opportunities for American firms to hop abroad in order to pick off the fat and juicy plum and hustle it home while the rest of the world is ...
... tion from Europe and elsewhere , it should suffice to say that there will be fewer and fewer opportunities for American firms to hop abroad in order to pick off the fat and juicy plum and hustle it home while the rest of the world is ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE