Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 111
... structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are based upon structural capacity alone and the ability of the soil to carry ...
... structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are based upon structural capacity alone and the ability of the soil to carry ...
Page 208
... structural steel . The structural steel main span did look awkward ; there was no doubt that it was aesthetically displeasing . Since a prestressed concrete girder would ob- viously be more aestheticaly acceptable , White knew it had at ...
... structural steel . The structural steel main span did look awkward ; there was no doubt that it was aesthetically displeasing . Since a prestressed concrete girder would ob- viously be more aestheticaly acceptable , White knew it had at ...
Page 239
... structural engineer wishes to discuss a connection , a simple statement , such as " a typical connection for this framed structure will be highly stressed and require a thorough engineering analysis for both static and dynamic loads ...
... structural engineer wishes to discuss a connection , a simple statement , such as " a typical connection for this framed structure will be highly stressed and require a thorough engineering analysis for both static and dynamic loads ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE