Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page ix
... Proper Size , 7 Proper Type of Work , 8 2.1 2.2 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 Proper Timing , 13 3 . 2.9 Proper Relations with Third Parties , 14 ...
... Proper Size , 7 Proper Type of Work , 8 2.1 2.2 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 Proper Timing , 13 3 . 2.9 Proper Relations with Third Parties , 14 ...
Page 8
... Proper Type of Work Periodically , any corporation or individual should define what type of busi- ness it or he is in . Most markets are constantly changing - few ... Proper Location Location 8 The Function of Marketing Proper Type of Work,
... Proper Type of Work Periodically , any corporation or individual should define what type of busi- ness it or he is in . Most markets are constantly changing - few ... Proper Location Location 8 The Function of Marketing Proper Type of Work,
Page 9
... Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex ... Proper Location, Proper Scope,
... Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex ... Proper Location, Proper Scope,
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE