Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page xiii
... Problems , 299 Ethical Solutions to International Problems , 304 Bribes and Payoffs - Domestic Problems , 307 Legitimate Fees for Services , 308 Ethical Considerations in the Negotiation Process , 309 Boycotts , 309 Legal Standards ...
... Problems , 299 Ethical Solutions to International Problems , 304 Bribes and Payoffs - Domestic Problems , 307 Legitimate Fees for Services , 308 Ethical Considerations in the Negotiation Process , 309 Boycotts , 309 Legal Standards ...
Page 75
... problems and headaches . The state would probably demand that the bridge be replaced with a permanent concrete ... problems are always needed . A problem that has recently reemerged is inflation . What is needed today are creative ...
... problems and headaches . The state would probably demand that the bridge be replaced with a permanent concrete ... problems are always needed . A problem that has recently reemerged is inflation . What is needed today are creative ...
Page 340
... Problems The conference problems which follow may be used to practice the presenta- tion of construction and engineering ideas in a conference . During the mar- keting course that is taught at Berkeley , each student participates in a ...
... Problems The conference problems which follow may be used to practice the presenta- tion of construction and engineering ideas in a conference . During the mar- keting course that is taught at Berkeley , each student participates in a ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE