Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 27
... practice , you need to be sure that the firm you are buying is really sound . Do not just look at the financial sheet ; look behind the figures . For example , what is the condition of the equipment ? Has the firm you want to buy ...
... practice , you need to be sure that the firm you are buying is really sound . Do not just look at the financial sheet ; look behind the figures . For example , what is the condition of the equipment ? Has the firm you want to buy ...
Page 50
... practice is known as front - end loading . The Corps of Engineers has taken steps to eliminate or at least reduce this practice by providing a separate mobilization item and , in some cases , by limiting the unit price that can be bid ...
... practice is known as front - end loading . The Corps of Engineers has taken steps to eliminate or at least reduce this practice by providing a separate mobilization item and , in some cases , by limiting the unit price that can be bid ...
Page 290
... practice of haggling over price is a prolonged semi - ritualized procedure that is expected in many parts of the world . Fortunately , the growing trend toward firm pricing followed by the World Bank and its offshoot agencies has ...
... practice of haggling over price is a prolonged semi - ritualized procedure that is expected in many parts of the world . Fortunately , the growing trend toward firm pricing followed by the World Bank and its offshoot agencies has ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE