Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 38
... plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative plan Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary ...
... plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative plan Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary ...
Page 39
... Plan 39 3.11 . Establishing a Marketing Plan Based on the considerations presented earlier in this chapter , the ... plans fail because the decision maker fails to allocate enough time , money , and techni- cal skills to ensure its ...
... Plan 39 3.11 . Establishing a Marketing Plan Based on the considerations presented earlier in this chapter , the ... plans fail because the decision maker fails to allocate enough time , money , and techni- cal skills to ensure its ...
Page 271
... plans and specifications . These contained a note stating that concrete surfaces were to have a class 1 or class 3 ... plans , a class 3 finish was shown ; however , the state took the position that the specifications governed over the ...
... plans and specifications . These contained a note stating that concrete surfaces were to have a class 1 or class 3 ... plans , a class 3 finish was shown ; however , the state took the position that the specifications governed over the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE