Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 72
Page 27
The 25 percent margin was adequate only for about half the equipment costs , leaving nothing for overhead and profit . A more conservative approach is to “ practice bid ” first . That is , prepare the estimate and proposal , but do not ...
The 25 percent margin was adequate only for about half the equipment costs , leaving nothing for overhead and profit . A more conservative approach is to “ practice bid ” first . That is , prepare the estimate and proposal , but do not ...
Page 58
If the contractor can complete the work at a final cost below the lower limit of the gray area , the savings are shared : 80 percent to the owner and 20 percent to the contractor . These percentages may be varied , depending on the ...
If the contractor can complete the work at a final cost below the lower limit of the gray area , the savings are shared : 80 percent to the owner and 20 percent to the contractor . These percentages may be varied , depending on the ...
Page 70
In such a case , the value of installation services may be only 10 percent of the value of the total subcontract . The purposes of including installation are several : to ensure single responsibility for fit ; to avoid sales tax on the ...
In such a case , the value of installation services may be only 10 percent of the value of the total subcontract . The purposes of including installation are several : to ensure single responsibility for fit ; to avoid sales tax on the ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |