Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 249
... negotiations , The Art of Negotiating , by G. Nierenberg . * In reading this book , it should be kept in mind that negotia- tions are amoral , insofar as techniques are ... Negotiations, Recognizing the Right Opportunity to Negotiate,
... negotiations , The Art of Negotiating , by G. Nierenberg . * In reading this book , it should be kept in mind that negotia- tions are amoral , insofar as techniques are ... Negotiations, Recognizing the Right Opportunity to Negotiate,
Page 252
... negotiations are carried out in a conference room or office . The physical environment of the room can have a great effect on the negotiations . Personal discomfort caused by a room that is , for example , too hot or too cramped , can ...
... negotiations are carried out in a conference room or office . The physical environment of the room can have a great effect on the negotiations . Personal discomfort caused by a room that is , for example , too hot or too cramped , can ...
Page 258
... negotiate the claim . 16.9 . Involvement of Subordinates The involvement of subordinates or team members in negotiations can be quite effective . This approach may be effective in presenting information from many sources - field ...
... negotiate the claim . 16.9 . Involvement of Subordinates The involvement of subordinates or team members in negotiations can be quite effective . This approach may be effective in presenting information from many sources - field ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE