Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 51
... needed basic equipment to really get himself started in the construction business . On a state highway bridge unit - price contract , a contractor who special- ized in bridge piers suffered a bankruptcy because of a major quantity ...
... needed basic equipment to really get himself started in the construction business . On a state highway bridge unit - price contract , a contractor who special- ized in bridge piers suffered a bankruptcy because of a major quantity ...
Page 75
... needed . A problem that has recently reemerged is inflation . What is needed today are creative approaches to handle this problem . The problem of the effect of inflation on material prices , for example , is sometimes correctly handled ...
... needed . A problem that has recently reemerged is inflation . What is needed today are creative approaches to handle this problem . The problem of the effect of inflation on material prices , for example , is sometimes correctly handled ...
Page 79
... needed the work , the contractor readily supplied all the needed information to close the deal . At the end of this meeting , however , it was unable to close the deal . The same thing happened in two subsequent meetings when the ...
... needed the work , the contractor readily supplied all the needed information to close the deal . At the end of this meeting , however , it was unable to close the deal . The same thing happened in two subsequent meetings when the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE