Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 75
... meet competitive pressures by finding your most favorable alternatives . One way to meet competitive pressure is to accept a risk that the competi- tion will not . A major subcontract on the Arkansas River Lock and Dam Project was ...
... meet competitive pressures by finding your most favorable alternatives . One way to meet competitive pressure is to accept a risk that the competi- tion will not . A major subcontract on the Arkansas River Lock and Dam Project was ...
Page 332
... meet with the authorities to convince them that specialists are morc qualified to perform those types of analyses than their own staff and that they will be done faster than in any university . Our second objective is to contact all ...
... meet with the authorities to convince them that specialists are morc qualified to perform those types of analyses than their own staff and that they will be done faster than in any university . Our second objective is to contact all ...
Page 335
... meet your specific needs . It has always been our philosophy to offer clients the best possible service that we can provide to meet their special requirements , and to guarantee the results . In this case , our particular expertise on ...
... meet your specific needs . It has always been our philosophy to offer clients the best possible service that we can provide to meet their special requirements , and to guarantee the results . In this case , our particular expertise on ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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