Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page vii
... marketing . The name of the game was getting the contract - getting it on the most favorable terms possi- ble , but , in any event , getting the contract . Without contracts , the enterprise would soon wither and die . Low bids were not ...
... marketing . The name of the game was getting the contract - getting it on the most favorable terms possi- ble , but , in any event , getting the contract . Without contracts , the enterprise would soon wither and die . Low bids were not ...
Page 100
... Marketing Architectural and Engineering Services ( New York : Van Nostrand - Reinhold , 1971 ) . TURNER - SERVING AMERICA'S GROWING HEALTH CARE NEEDS FIGURE 6.2 100 Brochures and Other Marketing Aids Other Marketing Aids,
... Marketing Architectural and Engineering Services ( New York : Van Nostrand - Reinhold , 1971 ) . TURNER - SERVING AMERICA'S GROWING HEALTH CARE NEEDS FIGURE 6.2 100 Brochures and Other Marketing Aids Other Marketing Aids,
Page 204
... marketing , with perhaps one exception - the person in marketing who is at the very top of his profession ; he probably already knows everything in the book . Molloy would not claim he could make an idiot into a marketing genius ...
... marketing , with perhaps one exception - the person in marketing who is at the very top of his profession ; he probably already knows everything in the book . Molloy would not claim he could make an idiot into a marketing genius ...
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
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Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE