Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 11
... major jobs around the world , from which the key people had been requisitioned . A major San Francisco building contractor developed a set of contract terms that proved very favorable to its organization . It would build a high- rise ...
... major jobs around the world , from which the key people had been requisitioned . A major San Francisco building contractor developed a set of contract terms that proved very favorable to its organization . It would build a high- rise ...
Page 50
... major items of work into two items . Consider a dredging job in which approximately 1,200,000 cu yd are required . The first item may read " Dredg- ing the first 500,000 cu yd , " and the second item , " Dredging , quantity over 500,000 ...
... major items of work into two items . Consider a dredging job in which approximately 1,200,000 cu yd are required . The first item may read " Dredg- ing the first 500,000 cu yd , " and the second item , " Dredging , quantity over 500,000 ...
Page 80
... major engineer - constructor , acting as construction manager to bid on the piling for the foundation for a new high - rise office building in San Francisco . The soils engineers engaged by the CM conservatively rec- ommended 16 - in ...
... major engineer - constructor , acting as construction manager to bid on the piling for the foundation for a new high - rise office building in San Francisco . The soils engineers engaged by the CM conservatively rec- ommended 16 - in ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE