Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 26
... increase volume is by better market penetration - increase your share or percent of the market . Prices can temporarily be lowered to increase your market share and then gradually raised to a more profitable level - a type of ...
... increase volume is by better market penetration - increase your share or percent of the market . Prices can temporarily be lowered to increase your market share and then gradually raised to a more profitable level - a type of ...
Page 30
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
Page 385
... increase in the Guaranteed Maximum Price , a reasonable increase in the Construction Manager's Fee . In such case , and also under Clauses 9.1 2.3 and 9.1.2.4 above , the Construction Manager shall keep and pre- sent , in such form as ...
... increase in the Guaranteed Maximum Price , a reasonable increase in the Construction Manager's Fee . In such case , and also under Clauses 9.1 2.3 and 9.1.2.4 above , the Construction Manager shall keep and pre- sent , in such form as ...
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
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Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE