Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 27
Ben C. Gerwick, Jr., John C. Woolery. 3.2 . Increasing Contract Volume 27 business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify ...
Ben C. Gerwick, Jr., John C. Woolery. 3.2 . Increasing Contract Volume 27 business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify ...
Page 30
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
Page 385
... increase in the Guaranteed Maximum Price , a reasonable increase in the Construction Manager's Fee . In such case , and also under Clauses 9.1.2.3 and 9.1.2.4 above , the Construction Manager shall keep and pre- sent , in such form as ...
... increase in the Guaranteed Maximum Price , a reasonable increase in the Construction Manager's Fee . In such case , and also under Clauses 9.1.2.3 and 9.1.2.4 above , the Construction Manager shall keep and pre- sent , in such form as ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |