Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 144
... going to take his suggestion . Tell him , " I am going to stop in to see Mr. Smith " or " I will send you the drawings next week . " After you leave , you should record the details of the call . An example of a form used by Morrison ...
... going to take his suggestion . Tell him , " I am going to stop in to see Mr. Smith " or " I will send you the drawings next week . " After you leave , you should record the details of the call . An example of a form used by Morrison ...
Page 157
... going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work ...
... going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work ...
Page 204
... going out to dinner with the client and his wife . They can be a tremendous asset in establishing a good personal relationship with a client . What are some of the things that can be done ? Nothing is more effective than if your wife ...
... going out to dinner with the client and his wife . They can be a tremendous asset in establishing a good personal relationship with a client . What are some of the things that can be done ? Nothing is more effective than if your wife ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE