Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 29
... example , just two jobs left and only three spreads available . So your chances are constantly improving . But you will need to work at an accelerat- ed pace to finish by the end of the season . Most construction markets tend to be ...
... example , just two jobs left and only three spreads available . So your chances are constantly improving . But you will need to work at an accelerat- ed pace to finish by the end of the season . Most construction markets tend to be ...
Page 57
... example , if it depends on the weather . In offshore construction , for example , for $ 125,000 a day , a contractor may agree to furnish a complete offshore pipeline spread ( lay barge , boats , crew , and so forth ) , and the amount ...
... example , if it depends on the weather . In offshore construction , for example , for $ 125,000 a day , a contractor may agree to furnish a complete offshore pipeline spread ( lay barge , boats , crew , and so forth ) , and the amount ...
Page 137
... example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written , particularly if the letter tends to be more on a ...
... example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written , particularly if the letter tends to be more on a ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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