Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 117
... effective prestress shown in the table ( 7 ) Effective prestress assumes a uniform distribution of strands resulting in a uniform prestress . For special applications of sheet pries eccentric prestress may be desirable and economical ...
... effective prestress shown in the table ( 7 ) Effective prestress assumes a uniform distribution of strands resulting in a uniform prestress . For special applications of sheet pries eccentric prestress may be desirable and economical ...
Page 121
... effective moment connection can be made by embedment of the pile head into the cap by about two feet . At this depth the full mo- ment resistance of the pile can be developed . Where the thickness of the cap will not permit embed- ment ...
... effective moment connection can be made by embedment of the pile head into the cap by about two feet . At this depth the full mo- ment resistance of the pile can be developed . Where the thickness of the cap will not permit embed- ment ...
Page 127
... effective : remember that since it is psychologically bad to point with a finger , use a pointer or a pencil when ... effective sales approach . Use of a company logo or symbol is an effective way of informing the public that you are on ...
... effective : remember that since it is psychologically bad to point with a finger , use a pointer or a pencil when ... effective sales approach . Use of a company logo or symbol is an effective way of informing the public that you are on ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE