Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 23
... determine what it is the client thinks he wants - and what he really needs . Whom does he have to convince ? What constraints does your client's client impose ? What constraints do governmental regulations or financial institutions ...
... determine what it is the client thinks he wants - and what he really needs . Whom does he have to convince ? What constraints does your client's client impose ? What constraints do governmental regulations or financial institutions ...
Page 38
... Determine additional resources required Verify compliance with long - range objective Implement Monitor performance Revise or augment as necessary to achieve objective Determine procedure for implementation FIGURE 3.1 . Establishment of ...
... Determine additional resources required Verify compliance with long - range objective Implement Monitor performance Revise or augment as necessary to achieve objective Determine procedure for implementation FIGURE 3.1 . Establishment of ...
Page 378
... Determine applicable requirements for equal emloyment opportunity programs for in- clusion in Project bidding documents . 2.2 Construction Phase 2.2.1 Project Control Monitor the Work of the Trade Contractors and coordinate the Work ...
... Determine applicable requirements for equal emloyment opportunity programs for in- clusion in Project bidding documents . 2.2 Construction Phase 2.2.1 Project Control Monitor the Work of the Trade Contractors and coordinate the Work ...
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
19 other sections not shown
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE