Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 79
... detailed drawings from you as part of the " free advice ” and then take these drawings to your competition and sometimes even go out to bid with them . This is perhaps due to lack of ethics on the part of the owner , or it may be that ...
... detailed drawings from you as part of the " free advice ” and then take these drawings to your competition and sometimes even go out to bid with them . This is perhaps due to lack of ethics on the part of the owner , or it may be that ...
Page 188
... detailed work program . F & C wrote back and rather bluntly refused the request , saying it would fur- nish the schedule after award . The competition , of course , did furnish detailed schedules . It is not surprising that F & C was ...
... detailed work program . F & C wrote back and rather bluntly refused the request , saying it would fur- nish the schedule after award . The competition , of course , did furnish detailed schedules . It is not surprising that F & C was ...
Page 261
... Detail : Writing It Up 261 This matter of cutting off conversation once you have won your point comes up time after time in conferences and negotiations . Invariably , if you try to give " one more reason " to justify what you've ...
... Detail : Writing It Up 261 This matter of cutting off conversation once you have won your point comes up time after time in conferences and negotiations . Invariably , if you try to give " one more reason " to justify what you've ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE