Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 59
... cover these . In some target estimate contracts , the contractor's fee may be reduced to nothing - so that the contractor must be prepared to take the loss of home office overhead but no further loss on costs . A target estimate can be ...
... cover these . In some target estimate contracts , the contractor's fee may be reduced to nothing - so that the contractor must be prepared to take the loss of home office overhead but no further loss on costs . A target estimate can be ...
Page 119
... COVER TURNS AT PITCH PITCH AT PITCH TOP 1/3 5 TURNS AT IPITCH AT 3 PITCH PRESTRESSED PILE NOTE FOR METHOD OF ATTACHMENT OF PILE HEAD TO FOOTING OR CAP , SEE NOTES ON ALTERNATE PILE HEADS TYPICAL ALL PILE HEADS SEE NOTE " A " S GAUGE ...
... COVER TURNS AT PITCH PITCH AT PITCH TOP 1/3 5 TURNS AT IPITCH AT 3 PITCH PRESTRESSED PILE NOTE FOR METHOD OF ATTACHMENT OF PILE HEAD TO FOOTING OR CAP , SEE NOTES ON ALTERNATE PILE HEADS TYPICAL ALL PILE HEADS SEE NOTE " A " S GAUGE ...
Page 186
... cover the expenditures during the month . If the owner agrees to cash advances , the contractor can then offer a discount equal to the financing charges saved by the contractor . This plan can be a very attractive marketing point . Also ...
... cover the expenditures during the month . If the owner agrees to cash advances , the contractor can then offer a discount equal to the financing charges saved by the contractor . This plan can be a very attractive marketing point . Also ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE