Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 11
... clause that excluded many items , such as travel ex- penses and home office expenses . Second was a clause that allowed the gov- ernment to requisition key people by name from the company wherever they were working at the time and ...
... clause that excluded many items , such as travel ex- penses and home office expenses . Second was a clause that allowed the gov- ernment to requisition key people by name from the company wherever they were working at the time and ...
Page 184
... clause or clauses that are inequitable , objec- tionable , or technically wrong from the contractor's point of view ... clause without being disqualified . It is most effective not to restate the bad clause : this just reinforces it and ...
... clause or clauses that are inequitable , objec- tionable , or technically wrong from the contractor's point of view ... clause without being disqualified . It is most effective not to restate the bad clause : this just reinforces it and ...
Page 266
... clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type " of con- struction contract and that adjustment in contract ...
... clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type " of con- struction contract and that adjustment in contract ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE