Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 11
... clause that excluded many items , such as travel ex- penses and home office expenses . Second was a clause that allowed the gov- ernment to requisition key people by name from the company wherever they were working at the time and ...
... clause that excluded many items , such as travel ex- penses and home office expenses . Second was a clause that allowed the gov- ernment to requisition key people by name from the company wherever they were working at the time and ...
Page 184
... clause or clauses that are inequitable , objec- tionable , or technically wrong from the contractor's point of view ... clause without being disqualified . It is most effective not to restate the bad clause : this just reinforces it and ...
... clause or clauses that are inequitable , objec- tionable , or technically wrong from the contractor's point of view ... clause without being disqualified . It is most effective not to restate the bad clause : this just reinforces it and ...
Page 266
... clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type " of con- struction contract and that adjustment in contract ...
... clause : in this case the contractor may have a serious contractual difficulty . He can take the position that a changed subsurface conditions clause is implied in " this type " of con- struction contract and that adjustment in contract ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |