Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 95
... building , Radnor , Pa . 4 Gallaudet College , dormitory , Washington , D.C. 5 Douglas Plaza , office building , a development of McDonnell Douglas Corporation , Irvine , Calif . 6 Hacienda Hotel , addition , for Del Ray Capital ...
... building , Radnor , Pa . 4 Gallaudet College , dormitory , Washington , D.C. 5 Douglas Plaza , office building , a development of McDonnell Douglas Corporation , Irvine , Calif . 6 Hacienda Hotel , addition , for Del Ray Capital ...
Page 120
... building construc- tion is to ever higher buildings , with their increasing con . centration of loads . Frequently , these new buildings are being erected in areas underlain by poor or medium- strength soils which were formerly ...
... building construc- tion is to ever higher buildings , with their increasing con . centration of loads . Frequently , these new buildings are being erected in areas underlain by poor or medium- strength soils which were formerly ...
Page 336
... Building in Seattle . Currently , we are performing a parametric study of a 47 - story building subjected to gusty wind for the New York City Bank . William Parker and Associates , founded in 1965 , specializes in dynamic analyses of ...
... Building in Seattle . Currently , we are performing a parametric study of a 47 - story building subjected to gusty wind for the New York City Bank . William Parker and Associates , founded in 1965 , specializes in dynamic analyses of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE