Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 25
Page 375
... 1980 Associated General Contractors of America OWNER CONSTRUCTION MANAGER AGREEMENT FIGURE A5.4 . Associated General Contractors ( AGC ) Document No. 8 JULY 1980 ARTICLES TABLE OF CONTENTS PAGE 1 The Construction Team and 375.
... 1980 Associated General Contractors of America OWNER CONSTRUCTION MANAGER AGREEMENT FIGURE A5.4 . Associated General Contractors ( AGC ) Document No. 8 JULY 1980 ARTICLES TABLE OF CONTENTS PAGE 1 The Construction Team and 375.
Page 382
... FIGURE A5.4 . ( continued ) JULY 1980 7.3.2 General operating expenses of the Construction Manager's principal and 382.
... FIGURE A5.4 . ( continued ) JULY 1980 7.3.2 General operating expenses of the Construction Manager's principal and 382.
Page 395
... 1980 Associated General Contractors of America • JULY 1980 FIGURE A5.6 . ( continued ) 1.1 DEFINITIONS ARTICLE 1 CONTRACT DOCUMENTS 1.1.1 THE CONTRACT DOCUMENTS 395.
... 1980 Associated General Contractors of America • JULY 1980 FIGURE A5.6 . ( continued ) 1.1 DEFINITIONS ARTICLE 1 CONTRACT DOCUMENTS 1.1.1 THE CONTRACT DOCUMENTS 395.
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
19 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE