Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 119
... GREENME ART OR CREOSOTED TIMBER .21 L .58 L : 21 L L'ALCAR COVER 17 Pitcr TWO - POINT PICK M = .0214 wli max .138 362L 362L .138 et des ELEVATION CYLINDER PILE SHEET PILE FENDER PILE THREE POINT PICK M = .0095 wli max FIGURE 6.3 .
... GREENME ART OR CREOSOTED TIMBER .21 L .58 L : 21 L L'ALCAR COVER 17 Pitcr TWO - POINT PICK M = .0214 wli max .138 362L 362L .138 et des ELEVATION CYLINDER PILE SHEET PILE FENDER PILE THREE POINT PICK M = .0095 wli max FIGURE 6.3 .
Page 137
Two formats are shown in Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . ... Examples Consider the following two letters , in Figures 7.1 and 7.2 , asking for a change - Smith Construction Company , letter A ...
Two formats are shown in Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . ... Examples Consider the following two letters , in Figures 7.1 and 7.2 , asking for a change - Smith Construction Company , letter A ...
Page 215
Forecasting 215 F G D H + E А. B FIGURE 12.2 . Extended sequence of product development costs and income . a of prestressed concrete piles . The returns then were not just those from the piles but those from the overall project as well ...
Forecasting 215 F G D H + E А. B FIGURE 12.2 . Extended sequence of product development costs and income . a of prestressed concrete piles . The returns then were not just those from the piles but those from the overall project as well ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides, ISSN 0271-6011 |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |