Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
1 online resource (xxii, 282 pages)
9780470948699, 9780470948712, 9780470948729, 9781282904958, 0470948698, 047094871X, 0470948728, 1282904957
694576429
The case for content
The content rules
Insight inspires originality: who do you want to attract?
Who are you?
Reimagine: don't recycle: anatomy of a content circle of life
Share or solve; don't shill
Stoke the campfire
Create wings and roots
The care and feeding of fans
Attention B2B companies: This is the chapter you are looking for
A blog as a hub of your online content
If webinars are awesome marketing tools, why do most of them suck?
The single biggest secret to creating a compelling customer success story (Formerly known as a case study)
From dumpy to sexy: a FAQs makeover
Video: show me a story
Podcasting: Is this thing on?
Photographs: the power of pictures
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U.S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia
AskPatty.com, Inc.: Thousand Oaks, California
Kadient: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
PinkStinks: London, England
This isn't goodbye, and a gift for you