The effects of the mass media on the use and abuse of alcohol
"Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated."--Google Books description
eBook, English, 1995
U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Institute on Alcohol Abuse and Alcoholism, Bethesda, MD, 1995
Research monograph (National Institute on Alcohol Abuse and Alcoholism (U.S.)), no. 28, no. 95-3743
Congress
1 online resource (xiv, 302 pages : illustrations)
1044647254
The mass media, alcohol, and culture : an overview
What we really know : review of research on alcohol advertising and media content
Advertising and marketing : applying the principles, practices, and outcomes to alcoholic beverages
Health promotion : public service announcements, media campaigns, and media advocacy
A synthesis of the issues
"Based on the Working Group on the Effects of the Mass Media on the Use and Abuse of Alcohol sponsored by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) that met on September 24-25, 1992"--Title page verso
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