Taras Kaduk's Reviews > Steve Jobs

In the age of the "lean startup" mindset, "unicorn" apps, and crowd-everythings, the story of Apple and of Steve Jobs is the one against the grain. Indeed, A/B tests and feedback loops will help you get more customers, but will it really be your product? Did you ever care about the product, or did you just want to make money, sell the startup and move on?
And more importantly, with customers telling you what they want, would you truly innovate? If Henry Ford asked people what they want, they'd ask for faster horses. If Jobs did the same, what would people answer? And would the worlds of personal computers, music industry, mobile phones, computer animation be as we know them now?

That "Think Different" commercial... Ironically, Steve fits it like no one else. The crazy one, the rebel, the misfit, the troublemaker. The one who saw things differently, wasn't fond of rules, had no respect for the status quo. People quoted him, disagreed with him, glorified or vilified him. But they couldn't ignore him. Because he was changing things. And was crazy enough to think he could change the world.