Paul's Reviews > Steve Jobs

There is no doubt Steve Jobs was phenomenal when it came to the products he helped develop at Apple. After being fired from the company he gave birth to he brought Apple back from the brink of bankruptcy in the late 1990's. Thanks to his innovations Apple is now the most valuable company on the face of the Earth. On the other hand, Steve had some troubling character flaws. He had a mercurial personality that rubbed many people the wrong way. He could be brutally honest. There was no middle ground in his world. Your ideas were either brilliant or they sucked. You were a genius or a piece of sh*t. Some would say this helped drive the creative process at Apple. Some of Apple's engineers said this helped push them accomplish things they never dreamed. On the flip side Steve's management style caused many to leave the company. One can only wonder what other things Apple could have accomplished had Steve practiced a more even tempered business approach. Still, he was a brilliant innovator who's leadership left an indelible mark in our world.