Report of the Defense Science Board Task Force on Strategic CommunicationThe Defense Science Board Summer Study on the Transition to and from Hostilities was formed in early 2004 (the terms of reference are contained in Appendix A) and culminated in the production of a final report and summary briefing in August of 2004. The DSB Task Force on Strategic Communication conducted its deliberations within the overall Summer Study schedule and revisited a topic that was addressed in October 2001.1 Task Force members and Government advisors are identified in Appendix B. The current Strategic Communication Task Force re-examined the purposes of strategic communication and the salience of recommendations in the earlier study. It then considered the following questions: (1) What are the consequences of changes in the strategic communication environment? (2) What Presidential direction and strategic communication means are required? (3) What should be done about public diplomacy and open military information operations? The Task Force met with representatives from the National Security Council (NSC), White House Office of Global Communications, Department of State (DOS), Department of Defense (DOD), Broadcasting Board of Governors (BBG), and the private sector (the schedule of meetings, briefings and discussions is contained in Appendix C). Based on extensive interaction with a broad range of sectors in the government, commercial, and academic worlds, as well as a series of highly interactive internal debates, we have reached the following conclusions and recommendations. |
From inside the book
Results 6-10 of 17
Page 35
And it has taken form through many variant movements, both moderate and militant, with many millions of adherents ― of which ... conducted by Zogby International, June 2004, AAI, Arab Attitudes towards Political and Social Issues, ...
And it has taken form through many variant movements, both moderate and militant, with many millions of adherents ― of which ... conducted by Zogby International, June 2004, AAI, Arab Attitudes towards Political and Social Issues, ...
Page 39
discover that Slobodan Milosevic's most effective weapon in the air campaign against him was not, say, an air defense ... A truly global network is reshaping politics, diplomacy, warfare — all social interaction.26 Just one example: the ...
discover that Slobodan Milosevic's most effective weapon in the air campaign against him was not, say, an air defense ... A truly global network is reshaping politics, diplomacy, warfare — all social interaction.26 Just one example: the ...
Page 48
3.1 Borrowing Private Sector and Political Campaign Best Practices The U.S. approaches modern warfare with strategies, tactics and weapons that are cutting-edge, designed to be effective against modern foes and constantly upgraded.
3.1 Borrowing Private Sector and Political Campaign Best Practices The U.S. approaches modern warfare with strategies, tactics and weapons that are cutting-edge, designed to be effective against modern foes and constantly upgraded.
Page 49
That's why, in the private and campaign management sectors, insurgent political movements and insurgent brands are creating most of the energy and innovation in all parts of the world today. This is true, for example, in U.S. commercial ...
That's why, in the private and campaign management sectors, insurgent political movements and insurgent brands are creating most of the energy and innovation in all parts of the world today. This is true, for example, in U.S. commercial ...
Page 50
And what best practices can the U.S. Government borrow from its private and campaign management sectors? Three overall answers: (1) As in a successful political campaign, the U.S. must clearly define what success means in terms of its ...
And what best practices can the U.S. Government borrow from its private and campaign management sectors? Three overall answers: (1) As in a successful political campaign, the U.S. must clearly define what success means in terms of its ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Common terms and phrases
Advisor for Strategic agencies Al Hurra Al Jazeera American Arab Assistant Secretary Board of Governors Broadcasting Board budget Bureau Center for Strategic Cold Cold War combatant commands credible culture Defense Science Board Department’s Deputy National Security develop Diplomacy and Public diplomatic Director funding Global Communications hard support implementation influence insurgent interagency Internet Iraq Islam Islamists leaders Managed Information Dissemination military information operations Muslim World National Security Advisor networks Office of Global opinion and media Policy Coordinating Committee political campaigns President Presidential direction private sector PSYOP public affairs public diplomacy office radio Radio Sawa regimes responsibilities Secretary of Defense soft support Strategic Communication Committee strategic communication effort structures tactical target audience Task Force recommends television terrorism terrorists themes and messages U.S. Government U.S. Government’s U.S. international broadcasting U.S. national security U.S. Public Diplomacy U.S. strategic communication war on terrorism White House Zogby International
Popular passages
Page 93 - Office of the Assistant Secretary of Defense for Special Operations and Low Intensity Conflict (OASD/SO/LIC) and the Office of the Under Secretary of State for Public Diplomacy and Public Affairs (DOS/R).
Page 71 - US international broadcasting services including the Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, and Radio/TV Marti were placed under an independent federal entity, the Broadcasting Board of Governors (BBG).
Page 21 - ... and gave high priority to strategic communications planning. White House officials, Cabinet secretaries, and military leaders appeared regularly on Al Jazeera and other global media outlets. Shaping message personally became part of the daily routine of America's top political and military leaders.13 The promise of these early efforts did not lead to transformation of instruments and institutions. Three positive developments, however, deserve comment. Tactical communication. The President, the...
Page 61 - The Joint Chiefs of Staff are the principal military advisers to the President, the National Security Council, and the Secretary of Defense.
Page 101 - Testimony Before the Subcommittee on National Security, Emerging Threats, and International Relations, Committee on Government Reform, House of Representatives...
Page 40 - hate our freedom,' but rather they hate our policies... when American public diplomacy talks about bringing democracy to Islamic societies, this is seen as no more than self-serving hypocrisy....
Page 6 - THE ASSISTANT TO THE PRESIDENT FOR NATIONAL SECURITY AFFAIRS THE DIRECTOR OF CENTRAL INTELLIGENCE THE CHAIRMAN OF THE JOINT CHIEFS OF STAFF THE DIRECTOR...
Page 21 - The terrorist attacks of September 11 underscored the urgency of implementing an effective public diplomacy campaign. Those who abet terror by spreading distortion and hate and inciting others, take full advantage of the global news cycle. We must also use that cycle.
Page 39 - Yet the paradox today is that our enemy is thriving in an environment of free and open information flows. Thus our challenge is to transcend Cold War cliches, to seek out new and creative responses — especially in the realm of strategic communication — and to do so most urgently, because at this moment it is the enemy that has the advantage. 2.3 What is the Problem? Who Are We Dealing With? The information campaign — or as some still would have it, "the war of ideas," or the struggle for "hearts...
Page 96 - Report of the Defense Science Board Task Force on The Creation and Dissemination of All Forms of Information in Support of Psychological Operations (PSYOP) in Time of Military Conflict, Office of the Under Secretary of Defense for Acquisition, Technology and Logistics, Washington, DC, May 2000.
Bibliographic information
| Title | Report of the Defense Science Board Task Force on Strategic Communication AD-a428 770 |
| Publisher | DIANE Publishing, 2004 |
| ISBN | 1428980253, 9781428980259 |
| Length | 111 pages |
| Export Citation | BiBTeX EndNote RefMan |