Introduction to BusinessThompson/South-Western, 2004 - 716 pages This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a "Business Plan Booklet" and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. |
Contents
Organization of a Business | 1 |
Creating a Business Idea | 8 |
Planning a Business | 15 |
Copyright | |
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achieve advertising affect annual report assess assets Ben & Jerry's business decisions business plan chapter CHC's Coca-Cola Company College Health Club competition consumers corporation cost create creditors customers demand determine distribution dollar earnings earnings before taxes economic conditions employees Enron ensure entrepreneurs environment equity equity theory example Exhibit Explain firm's performance firm's value Ford Motor Company function funds global goals hire Identify In-Text Study Guide increase industry interest rates Internet inventory investment investors liability manufacturing ment monitor motivate nomic operations organizational structure owners partnership percent ployees Procter & Gamble production process products or services profits promotion proposed business purchase reduce result retail revenue risk schedule sell skills sole proprietorship specific stock price stockholders strategy Study Guide Answers sumers supplier supply target market tasks taxes tion U.S. firms workers