Content Analysis of CommunicationsMacmillan, 1967 - 147 pages One of the aims of this book is to indicate some ways content analysis can be used, along with other techniques of social research, to study people's most important form of behavior, their effort to communicate with others. |
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American appear applied approach areas assertion assigned attention attitude basic basis behavior campaign cards Chapter characteristics classified coders coding column communication complex content analysis correlation counting coverage daily definitions describe determine developed direction discussed editorials effects employed examined example factor factor analysis favorable foreign given indicate intensity involved issues Journalism Quarterly kind magazines mass material matrix means measurement messages method newspapers noted objects observed period persons political possible present Press problem procedure produce Public Public Opinion published questions random reference relationship reliability reports represent sample scale scores selected shows single Social space specific statement statistical stories suggests symbols Table techniques tests theme tion trend unfavorable unit universe usually validity values variables wire York