The Management of Intellectual Property

Front Cover
Edward Elgar Publishing, 2006 M01 1 - 352 pages
This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management courses. Duncan Bucknell, Journal of Intellectual Property Law and Practice This book brings tog
 

Contents

introduction
3
2 A legal perspective
23
3 An accounting perspective
40
4 A management perspective
66
5 An economic perspective
85
6 Market valuation of US and European intellectual property
111
manufacturing utility and financial services firms
132
8 Market valuation of Australian intellectual property
146
company case study evidence
179
11 Use of intellectual property by the UK financial services sector
200
12 Understanding the patenting behaviour of firms
221
13 IPvaluation as a tool to sustain innovation
249
14 Patent valuation and real options
268
theoretical considerations applied needs and future challenges
293
Index
317
Copyright

an Australian perspective
159

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Page 3 - intellectual property" shall include the rights relating to: - literary, artistic and scientific works, - performances of performing artists, phonograms, and broadcasts, - inventions in all fields of human endeavor, - scientific discoveries, - industrial designs, - trademarks, service marks, and commercial names and designations, - protection against unfair competition, and all other rights resulting from intellectual activity in the industrial, scientific, literary or artistic fields.

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