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"friendly visitors." After these, priorities become less
specific: "increase use of volunteers," "use of volunteer
groups.

Tax Assistance. About half the groups mentioned the
need for tax assistance for the elderly. The most common
priority was "property tax relief" although there were
calls for "general tax relief” and “elimination of any sales
tax on food and on health care." Several groups seemed
to think solutions lay more in information about current
tax relief than in new tax breaks: "tax counseling and
assistance" and "better information on property and per-
sonal taxes.'

Recreation. Considerable diversity can be found in this
category. One group called for "recreation areas for the

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Education. As mentioned earlier, most priorities envision
education as a cultural experience, rather than as training
for a job or second careers; for example: "get seniors in-
volved in life enrichment programs." Keeping down costs
of education to the elderly was another concern. One
group advocated no tuition for senior citizens.

Mental Health. This subject received very little atten-
tion. Those groups that mentioned mental health services
seemed most interested in expanding outreach services.
One group, however, took a comprehensive view:
"psychological security against crime, attitudes, and
other mental health problems."

aged"; another for "recreation opportunities for all Rural Problems

"

people." Other priorities: "better arts and crafts,' 'more
meaningful social activities," "more physical fitness
programs, "cultural stimulation,' "planned
recreational activities," and "free or lower price tickets to
ball games, concerts, etc.'

Crime Prevention. "Involve police department in senior
programs," "escort services," "surveillance and protec-
tion of elderly at nutrition sites," "provide victim coun-
seling to older victims of crime," "consumer fraud
protection." Such were the priorities of about half the

groups.

Day Care. County officials said simply "more adult day
care centers." However, one group recognized modern
work patterns that can include the night shifts by asking

A growing problem is the inability of rural counties to
muster sufficient administrative expertise or political in-
fluence to participate fully in many state and federal
programs. The following priorities indicate how many
programs are affected by this problem:

"rural priorities in federal programs,"
•"more equitable distribution of doctors and health
care facilities,'

"

"practical transportation for rural areas,' ⚫"housing in rural areas,' ⚫"legal aid in rural areas,

"

"

⚫"establish nutrition programs in rural areas,
•"a human service delivery system that can inform
rural elderly of services."

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Support Activities

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Most attention in this category was directed educating the public-both young and old-about aging and the elderly.

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Public Information. "Cause the invisible to become
visible-make the public aware of the elderly," said one
group. "Recognition by the public that the elderly do
have needs that are not being met,' said another.
"Change the public's image of aging"; "change attitudes
of elderly themselves"; "more literature on aging for
distribution to children and relatives of the aged," said
others.

"

A strong concern for public acceptability of services to the elderly was expressed in priorities such as "community acceptance of universality of service needs," "overcome reluctance of elderly to receive services," and "better public relations for existing services.' Politics. As might be expected of elected officials and program administrators, political involvement was seen not only as a means to obtaining helpful services, but also as a desirable activity for the elderly in itself. As one group put it: "increase self-worth among the elderly (political participation).'

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Other political priorities included “a formal structure
to advise county commissioners about elderly's needs,'
“legislative committees of elderly," "bringing groups in-
to a coalition for advocacy and impact.'

One west coast group had two seemingly contradictory
goals: "higher visibility of seniors to elected officials"

and take senior legislation out of partisan politics."
About a quarter of the groups turned their attention
directly on the elected county official:

⚫"involvement of elected officials in total planning
and implementation of programs for seniors,'

• "more aggressive and concerned attitude on part of
local board of supervisors,"*

•"county commissioners' use of their clout to force
cooperation between programs funded by different
federal titles.'

"

Training. Providers of services to the elderly received
considerable attention from the conference participants.
Essentially, most groups suggested that all levels of
providers-professional, paraprofessional, and volun-
teer-need to improve their skills. One group said
"better trained service providers.'

Priorites included:

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•"promote improved medical school awareness of elderly's illnesses and problems,'

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"train geriatric nurses and practitioners so that enough are available,'

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⚫"more training for nurse's aides in nursing homes," •"training and licensing for paraprofessionals (paramedics, and conservators),"'

⚫"volunteer training.'

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The need for more education and training was also a major point in the speech delivered at the Washington

"

"commissioners, *Among the titles of elected county officials with legislative powers are "supervisors,' "judges," "squires,' "chosen elected as well. freeholders," and "legislators." County administrators are sometimes

John (Chubby)
Caldwell,
commissioner,
Jefferson County,

Pa.. introduces a
panel of officials
who will discuss
housing.

transportation,
employment and
financial counseling

of the elderly.

conference by Dr. Robert N. Butler, director of the
National Institute on Aging and the Pulitzer Prize win-
ning author of Why Survive? Being Old in America.
Dr. Butler pointed out that in the majority of this
nation's 114 medical schools there is no "routine
systematic exposure" to the needs and problems of most
elderly people.

According to county officials, however, training should
include more than an understanding of geriatrics. Several
groups called for "recognition of problems caused by
racial and ethnic differences.

Action Steps

The preceding sections list what counties want to do to
improve services for the elderly. This section describes
how they think it can be done.

Two kinds of recommendations were produced: recom-
mendations for action by the National Association of
Counties (NACo), which is the official spokesman in
Washington for county government; and recommen-
dations for individual counties that can be undertaken
without federal assistance.

The former were offered as resolutions at the associa-
tion's annual convention in July, 1977, and were approved
by the board of directors and ratified by over 2,000 coun-
ty officials. (See Appendix D for resolutions.)

A selection of the other action steps follows. All recom-
mendations appear as they were stated at the confer-
ences. The number of action steps varies because certain
areas--administration, health, housing, jobs, trans-
portation-drew much more discussion than other areas.

16

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What Can Your County Do on Its Own to Improve Services to the Elderly?

Administration

•Create an interagency task force to help coordinate
services.

•Demonstrate to service providers the cost-
effectiveness of a single entry point for all elderly
services.

⚫Clearly define responsibility of agencies and offer
attractive rewards for giving up “turf.'

"

•Look for long-term care managers among existing
county agencies.

•Employ local professionals in state and local agen-
cies.

•Show that if some duplication of services is
necessary for elderly, that doesn't necessarily in-
clude duplication of administration.
•Create a countywide directory of services.

•To consolidate services at a single site, make it at-
tractive for agencies to come in.

•Use HSA (health systems agency) staff to challenge
health organizations who won't cooperate.
•Develop common intake form by common
agreement.

•Refuse to fund single purpose programs.

Day Care

•Use old school buildings.

•Establish different levels of day care-some purely
recreational, others with therapy, etc.

Elected Officials

•Give credit for accomplishments.

•Recognize time constraints and accommodate.
•Recognize the size of a problem-don't overwhelm
county officials with a problem.

"Prioritize," simplify, and focus the issues-put it
on one sheet.

•Involve elected officials on boards concerning the
elderly.

•Elect-or develop-an advocate for the elderly.
•Pay elected officials appropriately for the work
they do.

•Get commitments from elected officials in election
years.

Funding

• Analyze current distribution of funds.

•Coordinate budget requests for similar programs to continue funding.

Here are 100 practical suggestions from over 400 county officials who attended the 1977 National Conferences on County Development for Aging Citizens.

•Advocate sunset legislation to help reduce competition for funds.

•Zero-based budgeting to help with limited life of federal funds.

•Don't be greedy.

Health

• Identify the costs of the lack of care.
•Develop advocate system to fill out medical forms
for elderly.

•Provide incentive subsidies for good health.
•Encourage health self-help (health activization)
showing seniors savings to themselves and to tax-
payer.

•Make elderly health care a priority of health

systems agencies (HSA).

•Train HSA staff in geriatrics.

•Use volunteers in long-term care system.

•Begin local regulation and enforcement of nursing homes.

•Integrate "whole person'

resources-mental

health, health screening, nutrition. •Demonstration projects for day care, respite centers, hospices.

Housing

•Have county commission pass a resolution allowing
senior citizens to remain in their own homes; send it
to state and federal governments.

•Provide housing counselors at community centers.
•Gain support of local unions.

•More public relations for housing for the elderly.
•Form consortia of rural counties.

•Provide county incentive to elderly people to
enlarge houses for children who can care for parent
(i.e., do not increase property tax because of extra
wing for children).

•Establish variances to zoning laws for elderly.

Convert structures such as schools, dormitories,
convents, large homes into housing for elderly.
•Adopt laws or have states adopt laws allowing
"circuit breakers" on property taxes.
•Tap foundations.

Information and Referral

•Get schools to participate-high school students and college students. (The latter as practicum for their courses.)

•Utilize the post office.

•Organize churches and schools to provide outreach through home visits and telephone reassurance.

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