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Once upon a time, there was a patient, a doctor and this hospital bed.

With lots of tender loving care, the patient recovered. Quite splendidly.

Thing is, he wasn't sent home when he should have been

The case in point is one of simple economics.

When patients spend more time in a hospital bed than they have to, medical coverage is going to cost more

than it has to.

Along with doctors and hospitals, we've been able to uncover some of these causes through a program called Utilization Review.

You might call it kind of a daily checkup procedure where hospitals and physicians look at the entire operation to cut down on unnecessary bedtime and to determine whether the medical service is what it should be

Our goal is that you get the health care you need at a fair price.

And that's not only our responsibility, but the responsibility of patients, doctors and hospitals alike.

The more that bedtime stories are listened to, the faster we end this nightmare of rising costs.

Blue Cross Blue Shield of Massachusetts

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Mary Pinkney has a record

as long as your arm.

At least a dozen doctors have examined her medical records in the last year. And they all agree.

Mary Pinkney has a long history of chronic heart burn, not a chronic ulcer.

The problem is, there's no telling her that. She keeps going to doctors. And they keep telling her the same thing,

The case in point is one of simple economics.

When patients demand more than

they need, medical coverage is going to
cost more than it has to.

Along with doctors and hospitals,
we've been able to uncover some of the
causes of rising costs through a program
called Utilization Review,

You might call it kind of a checkup procedure. Where doctors examine doctors to determine whether the medical service and price were what they should have been

Our goal is that you get the health care you need at a fair price.

And that's not only our responsibility, but the responsibility of doctors, hospitals and patients alike.

As for Mary Pinkney, she's just going to have to change her ways. We've all been paying for her long enough.

Blue Cross
Blue Shield
of Massachusetts

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