Introduction to BusinessSouth-Western College Pub., 2001 - 740 pages This book addresses how and why businesses operate the way they do. It covers topics such as adding value and creating profits through discussion and a variety of skill-building projects, while emphasizing business concepts and strategy. The Business Online feature provides a background about what the Internet is, how material can be accessed, and what tools can be used to make surfing the net more productive. |
Contents
Organization of a Effective Management | 1 |
Chapter | 2 |
Key Stakeholders in a Business | 3 |
Copyright | |
98 other sections not shown
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achieve advertising affect allows annual report assess assets Ben & Jerry's Bristol-Myers Squibb business plan chapter Coca-Cola Company College Health Club competition competitors consumers corporation costs create creditors customers DaimlerChrysler decisions Dell Computer determine develop distribution dollar earnings economic conditions economic growth employees ensure environment equity equity theory example exchange rate expenses Explain firm's performance focus Ford Motor Company function global goals Identify improve increase interest rates Internet inventory investment investors managers manufacturing market share million monitor motivate offer operations organizational structure owners percent ployees production process profits promotion proposed business purchase quantity recent news stories reduce responsibility result retail revenue risk schedule sell shown in Exhibit skills sole proprietorship specific stock price stockholders strategy sumers suppliers supply tasks taxes tion total quality management types U.S. firms ucts workers