Foreword Ο NE OF THE notable evidences of growth in the field of educational radio and television is to be found in the increasing volume of new literature as it emerges each year. The Office of Education's Radio-Television Services, under the direction of Franklin Dunham, have followed the practice through the years of issuing periodically a bibliography of some of the most significant editions. Emphasis has been on books devoted to the historical, philosophical, and sociological aspects of the media, together with those which deal with vocational training for careers in radio and television. A limited number of technical books of a general nature are likewise included for teachers, administrators, and students. Except for what are regarded as standard texts having continuing value, the present edition does not include previous listings which are now more than 10 years old. Replacing the older books are nearly one hundred and fifty new ones, the majority of which deal with some aspect of the newer medium-television. The Office is indebted to the Department of Communications of American University for the assistance of graduate student, Carl Ruble, in assembling some of the material for the new publication. It is to be hoped that this new edition of the Bibliography of Radio and Television will prove valuable not only to those who are working with radio and television in our schools and colleges, but to all broadcasters as well. WAYNE O. REED, Assistant Commissioner, Organization, and Services Branch. I RADIO AND TELEVISION BIBLIOGRAPHY General First annual edition. Contains some 50 articles on a variety of television subjects. In addition gives names of members and executives of the American Television Society, television stations, advertisers, agencies, producers, etc. Barry, David W. See Parker-The Television-Radio Audience and Religion. Begley, Martin, and MacCrae, Douglas. Auditioning for TV. New York, Hastings House, 1955. A guide for the aspiring television actor. Includes two short scripts for study, as well as a glossary of television terms. Bendick, Jeanne and Robert. Television Works Like This. New York, McGrawHill Book Co., 1949. A nontechnical book about television by authors with long years of experience in the medium and with the added ability to illustrate factual material simply. Television Works Like This. Second Edition, 1954. Bidlack, Cecil S. See NAEB publications. Brennan, Ed. Advertising Media. New York, McGraw-Hill Book Co., 1951. A comprehensive text designed to give the student an understanding of the functioning of major forms of advertising media, as well as effective methods and means of buying and selling space and time. Bridge, Harry P. Practical Advertising. New York, Rinehart & Co., Inc., 1949. A text designed to acquaint the student with an actual working knowledge of every phase of the advertising business. -Practical Advertising-Television Supplement and Workbook, New York, Rinehart & Co., Inc., 1951. A supplement to the textbook Practical Advertising, designed to acquaint teachers and students with some of the problems and techniques of advertising by television. British Broadcasting Corporation. BBC Handbook. London, Jarrold & Sons, Ltd., 1940. Reveals the problems which confront the broadcasting service in a country at war; the effects of the war on BBC's plan for an exchange of programs with other countries; and the development of television. BBC Yearbooks, 1928 to Date. London, The British Broadcasting Corporation, Broadcasting House. (Also available from the British Library, New York 20, N. Y. Annual reports of the program, technical, and other activities of the British Broadcasting Corporation. Broadcasting and Broadcast Advertising Yearbook. Washington, D. C., Broadcasting Publications, Inc. (Is sued every year through 1944.) Comprehensive reference handbook of direc tories and information relating to all phases of radio. Broadcasting-Telecasting Yearbook. Washington, D. C., Broadcasting Publications, Inc. (Issued every year beginning 1945.) Comprehensive reference marketbook, similar to above except extended to include information relating to all phases of television as well as of radio. Broadcast Music, Inc. "22 Television Talks." New York, Broadcast Music, Inc., 1953. A collection of pertinent papers delivered at the 1953 BMI Television Program Clinics, and dealing with broad cross-section of problems in operating and programing a television station. Broderick, Rev. Edwin B. Your Place in TV. New York, David McKay Company, Inc., 1954. Presenting vocational guidance for high school and college students contemplating careers in the broadcasting industry. Appendix includes list of positions and qualifications. Bryson, Lyman, Ed. The Communication of Ideas. New York, Harper & Bros., 1948. A volume of lectures emphasizing the philosophical orientation of mass communication by ploneering experts, as presented before the Institute for Religious and Social Studies of the Jewish Theological Seminary of America, and moderated by the Editor. -Time for Reason, New York, George W. Stewart Pub., Inc., 1948. A concise discussion of the general organization and philosophy of American radio based on a series of CBS broadcasts dealing with the problems and potentialities of radio broadcasters and with criticisms and opinions of listeners. Bureau of Labor Statistics. Employ The introduction presents the national scope of the industry, its occupations, outlook, and earnings, followed by statistics for each individual State. Campbell, Angus. See NAEB Monitoring Studies. Cantrel, Hadley. See Allport. The Psychology of Radio. Carver, Robert I. Successful Radio Advertising. New York, Prentice-Hall, Inc., 1949. A detailed analysis of facts and figures, plans and policies relating to the enormous field of radio sponsor-participation programs. Chappell, Mathew N., and Hooper, C. E. Radio Audience Measurement. New York, Stephen Daye, Publishers, 1944. Principles of measurement by which listener reaction can be gauged. Combines observations in the technical, professional, and commercial fields. Clausse, Roger. Education by RadioSchool Broadcasting. Paris, UNESCO, 1949. This One of a series of UNESCO studies on specific problems of mass communications. booklet examines radio as an instrument and points up its merits and its limitations as a means of expression and education. Coase, R. H. British Broadcasting. Cambridge, Mass., Harvard University Press, 1950. A study in monopoly published for the London School of Economics and Political Science. Cooley, Hazel. Vision in Television. New York, Channel Press, 1952. A review of the background of broadcasting and stressing the need for a supplementary educational system in the United States. Crosby, John. Out of the Blue. New York, Simon & Schuster, Inc., 1952. A careful selection of what is considered to be among the best of the author's radio and television critiques, beginning with August 15, 1946. Curran, Charles W. Handbook of TV and Film Technique, The. New York, Pellegrini & Cudahy, 1953. A nontechnical production guide for executives. Gives basic facts about producing films, including production costs; methods and procedures, and a glossary of trade terms. Cuthbert, Margaret. Your Career in Radio. New York, National Broadcasting Co., 1947. Booklet containing descriptions of jobs in radio, with suggestions for high-school students on how to prepare for them. Day, Enid. Radio Broadcasting for Retailers. New York, Fairchild Publishing Co., 1947. A guide for the sponsor and the radio salesman. Denman, Frank. Television, the Magic Window. New York, The Macmillan Co., 1952. An illustrated nontechnical study of television. Digges, I. W. The Modern Law of Advertising and Marketing. New York, Funk & Wagnalls, 1948. A concise, comprehensive, and authoritative handbook of the legal aspects of advertising. Includes 16 pages on radio broadcasting and television. Dill, Clarence C. Radio Law: Practice and Procedure. Washington, D. C., National Law Book Co., 1938. Gives the background of radio law, including the Radio Act of 1927 and the Communications Act of 1934. Dorf, Richard H. See Kamen-TV and Electronics as a Career. Dunlap, Orrin E, Jr. The Future of Television. Rev. ed. New York, Harper & Bros. 1947. Important television programs and prac tices from 1939 to publication date. Understanding Television. New York, Greenberg Publishers, Inc., 1948. A book for the layman designed to explain something of the magic of bringing television into the American home. Dunlap's Radio and Television Almanac. New York, Harper & Bros., 1951. A reference book on men, events, inventions and dates that made history in electronics from the dawn of electricity to radar and television. Dunlap, Orrin E., Jr. Radar. New York, Harper & Bros., 1946. A popularly written story of a miracle in radio, written so the layman can understand. Radar. New York, Harper & Bros., 1948. A dramatic presentation on what radar is and how it works in war and peace. Eddy, William C. Television: The Eyes of Tomorrow. New York, PrenticeHall, 1945. A comprehensive analysis of television development and its potential uses, based on practical experiences of the author. Ernst, Morris L. The First Freedom. New York, Macmillan Co., 1946. A discussion of monopoly, big business and freedom of the press, radio, and the movies. Evans, Jacob A. Selling and Promoting Radio and Television. New York, Printers' Ink Books, 1954. A comprehensive guidebook providing prac tical information on many facets of selling and promotion. Ewbank, Henry L. and Lawton, Sherman P. Broadcasting: Radio and Television. New York, Harper & Bros., 1952. See page 17. Broadcasting Projects: Radio and Television, A Manual for the Student. New York, Harper & Bros., 1953. Contains a series of production projects giving step-by-step procedures for planning various types of student broadcasts. Federal Communications Commission. Lists of attainable publications. Washington. U. S. Government Printing Office. Field, Harry. See People Look at Radio. Lazarsfeld-The Fischer, Henry G. Radio Regulation. Washington, D. C., Pike & Fischer, 1948. Author is executive editor of these three volumes: Vol. I. Relevant statutes, congresslonal committee reports and court rules; treaties, rules, and regulations of the FCC. Vol. II. Digest of all FCC decisions. Vol. III. FCC decisions since July 1, 1945 and of the courts since Jan. 1948. |