Interrogating Postfeminism: Gender and the Politics of Popular Culture
Yvonne Tasker, Diane Negra
Duke University Press, 2007 M11 2 - 344 pages
This timely collection brings feminist critique to bear on contemporary postfeminist mass media culture, analyzing phenomena ranging from action films featuring violent heroines to the “girling” of aging women in productions such as the movie Something’s Gotta Give and the British television series 10 Years Younger. Broadly defined, “postfeminism” encompasses a set of assumptions that feminism has accomplished its goals and is now a thing of the past. It presumes that women are unsatisfied with their (taken for granted) legal and social equality and can find fulfillment only through practices of transformation and empowerment. Postfeminism is defined by class, age, and racial exclusions; it is youth-obsessed and white and middle-class by default. Anchored in consumption as a strategy and leisure as a site for the production of the self, postfeminist mass media assumes that the pleasures and lifestyles with which it is associated are somehow universally shared and, perhaps more significantly, universally accessible.
Essays by feminist film, media, and literature scholars based in the United States and United Kingdom provide an array of perspectives on the social and political implications of postfeminism. Examining magazines, mainstream and independent cinema, popular music, and broadcast genres from primetime drama to reality television, contributors consider how postfeminism informs self-fashioning through makeovers and cosmetic surgery, the “metrosexual” male, the “black chick flick,” and more. Interrogating Postfeminism demonstrates not only the viability of, but also the necessity for, a powerful feminist critique of contemporary popular culture.
Contributors. Sarah Banet-Weiser, Steven Cohan, Lisa Coulthard, Anna Feigenbaum, Suzanne Leonard, Angela McRobbie, Diane Negra, Sarah Projansky, Martin Roberts, Hannah E. Sanders, Kimberly Springer, Yvonne Tasker, Sadie Wearing
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... identity . In understanding Charmed as an in- spiration for the British teen witch community , I examine the sisters ' struggle with identity as symbolic of the entrance into adult femininity , educating the teen decoder by describing ...
... identity ( such as gender and race ) as a way to be inclusive ; in fact , Nickelodeon's brand identity is crafted around the way in which the network is different from other children's media in the way it " empowers " children through ...
... identity has been appropriated ( at least in part ) in the dominant culture through the brand identity of the urban and postfeminism . Within this context , I do not want to romanticize a definition of politics as something stable and ...
The Magic of Postfeminist
Adultery Boredom and the Working Girl
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