Environmental Marketing: Strategies, Practice, Theory, and ResearchPsychology Press, 1995 - 415 pages Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues. |
Contents
Ecological Imperatives and the Role | 3 |
Government Intervention for Sustainable Development | 14 |
An Emerging | 23 |
Bridging | 37 |
A Holistic View | 46 |
Conclusion | 52 |
Critique of the LinearHierarchical Model | 59 |
Merging the Two Models | 65 |
Summary and Implications | 145 |
Implications of Understanding Basic Attitude | 155 |
Sustainable | 179 |
OverHyped Greening and Consumer Skepticism | 185 |
Conclusion Without Closure | 194 |
A Classification Schema for Environmental | 225 |
A Typology of Reverse Channel Systems | 241 |
THE GREEN MOVEMENT AND | 267 |
PROFILING THE ENVIRONMENTALLY | 75 |
EcoAttitudes and EcoBehaviors in the | 101 |
26 | 107 |
and Their Product Purchases | 119 |
Profiling the Ecologically Concerned Consumer | 126 |
30 | 135 |
33 | 143 |
In Search of Market Segments | 293 |
Voluntary Reaction to Green Policies | 307 |
GREENING WITHIN THE CONTEXT | 341 |
The Barriers to Cooperation | 347 |
Implications | 358 |
Other editions - View all
Environmental Marketing: Strategies, Practice, Theory, and Research Alma T. Mintu-Wimsatt No preview available - 1996 |
Common terms and phrases
activities Advertising Age alienation analysis associated attitudes Balderjahn 1988 barriers biocentric biodegradable biosphere changes companies conserving behavior consumption culture cooperation corporate costs critique curbside collection demarketing demographic variables Discriminant Functions disposal eco-attitudes eco-behaviors ecologically concerned consumer ecologically packaged economic effective envi environmental claims environmental concern environmental issues environmental marketing environmentally friendly environmentally sound example factor firms global green marketing green policy Henion impact important individual industry Journal of Marketing Kotler learned helplessness litter locus of control low ENVIROCON Management manufacturers market-maven center McDonald's measures ment natural environment needs NOOSPHERE norms organizations orientation packaged products PI group plastic pollution polystyrene post-consumer pro-environmental problem Procter & Gamble programs promotion psycho/social public policy purchase ecologically recycling reduce role ronmental sample scale segment social dilemma solid waste stakeholders strategies suggests sumer sustainable development Table Taylor tion transport voluntary reaction