Public Sector ManagementMarcia L. Whicker, Todd W. Areson Bloomsbury Academic, 1990 M01 8 - 273 pages Intended as a text for master's level students in public administration and public policy, this volume provides an introductory survey of the field that focuses on the structures of operation, management, and environments of modern governments. The contributors address federal, state, and local governments as well as intergovernmental relations, discussing such topics as fiscal management, policy analysis, program evaluation, management and administration, marketing, and the developmental progress of national governments. Their aim throughout is to distill for the reader a solid base of current knowledge about the field of public administration and the challenges it offers to practitioners as we move into the 1990s. |
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Marcia L. Whicker, Todd W. Areson. 10 Marketing Public Services Thomas A. Myers How should public goods be marketed ? Are there existing barriers in public- sector organizations that inhibit the successful implementation of marketing ? Can ...
... public services are increasingly adopting a marketing orientation , many others are not . Some public administrators ... sector . Increased education through seminars , con- ventions , and other information - sharing formats are needed to ...
... sector marketing techniques are usually tied to profitability objectives , public agencies characteristically have nonprofit objectives . Public - sector marketing strategies that emphasize efficiency or profitability may often be ...
Contents
The Functions and Structure of the Federal Bureaucracy | 1 |
The Functions and Structures of State and Local Governments | 31 |
TABLES | 35 |
Copyright | |
15 other sections not shown