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Subject to base period profit margin,
whether or not prices were increased.

DIFFERENCE FROM MANUFACTURER

General manufacturers not
subject to base period profit
margin if prices not raised
since Freeze II.

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Subject to control through percentage
markup or margin over cost of goods on
basis of merchandise categories. Food
retailers, at the pricing entity level,
may treat entire retailing operation
as single merchandise category for
control. Profit margin limit always
applies.

Either one of the last 2 fiscal years
ending prior to February 1973 or the
most recent four consecutive fiscal
quarters ending before February 1973.
Subject to Industrial Regulations
except no prenotification required
and profit margin limit always applies.

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Profit Margin
Limitation

APPENDIX E

Behavior of items in consumer price index during Phases II and III, classified by

type of control applicable

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Seasonally adjusted where possible. Major exceptions are property taxes, services, and residential rents.

2 Major items are houses, used cars, and State and local taxes and user charges.

3 Though the Phase II requirement for certification was dropped in Phase III, the basic regulations continued in force.
Excludes components included in A and B above and does not take into account the small business exemption.
Note.- Detail may not add to total because of rounding.

Sources: Department of Labor (Bureau of Labor Statistics) and Council of Economic Advisers.
Economic Report of the President, February 1, 1974, page 104

A-41

APPENDIX F

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40

PROFITS

INDUSTRY COMPARISON OF PROFITS BEFORE TAX AS PERCENT OF EQUITY

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38

1973

BEFORE

36

TAX

36

1965

34

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32

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30

30

1973

28

1966

1966

28

1966

1973

1965

26

1966

1973

26

1965

1966

1966

1973

1973

1968

1962

1968

24

24

1973

1973

1966

1973

1973

1973 1973

1968

22

22

1973

1970

1966

1965 1973

1973

20

1973

20

1973

1963

1973

18

18

1971 1970

1971 1962

1973

1963

16

1970

16

1970

1973 1962

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14

1970

1973

12

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10

10

1971

1962

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NOTE: Year on top is highest profit rate in 1962-1973 span. Year on bottom is lowest profit rate in 1962-1973 span. 1973 (3 quarters only) is shown separately if it is not either the high or low rate.

A-42

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