NEW

ONE HUNDRED EASY WINDOW TRIMS NEST OUT

The Only Popular-Priced Window Trimming Book. The Only Book with Inexpensive Window Trims.
The Only Window Trimming Book Written Exclusively for the Small Store.

224 Pages. 104 Full Page Illustrations. Bound in Cloth. Price, $1.00 Postpaid; with Midland Druggist Subscription, $1.50 Includes back grounds and displays for all classes of goods, each illustrated and clearly described so that any clerk can handle it.

All the materials are from the store or can be supplied at very little if any cost. This is just the kind of a book the merchant with limited capital, unable to employ experienced window trimmers, has been looking for. With this book he can change his window once a week and have enough ideas to last two years. It is the biggest value and most practical book on the subject ever offered.

CHAPTER II-One Idea Window Displays-Advising against trying to show all the goods at once.

CHAPTER III-Window Display Prof.
its-How to make windows actual-
ly produce direct sales.

CHAPTER IV-Showing the Goods-
No matter what the class of mer-
chandise, sales are increased if it
is attractively displayed.
CHAPTER V-Window Displays that
Cost Nothnig-Some special windows
described and illustrated.

CHAPTER VI-Use of Window Fix-
tures-Displays can be made much
more attractive with modern
fixtures.

CHAPTER VII-Let the Money in
Through Your Windows - Making a

CHAPTER VIII-Keeping Frost from Windows Suggestions on this important subject from several

Sources

CHAPTER IX-A Few Suggestions for Easy Displays-These can be arranged with but little expense.

CHAPTER X-Window Card Pointers -Some good suggestions in the making of show cards and the correct colors to use.

CHAPTER XI-Show Window Photographs-How to take good pictures avoid reflections and get proper contrast.

PART II

Practical Displays - One hundred windows, each illustrated and described so that any clerk can arrange them with little or no expense. (143 pages).

THE MIDLAND PUBLISHING COMPANY, Columbus, Ohio.

PRICES CURRENT.

Prices are based upon quotations for original packages at port of entry or place of manufacture, plus a reasonable advance for breaking bulk and freight to interior points.

Prices quoted are for quantities usually bought by retail druggists. For larger quantities, prices are somewhat lower.

Containers are extra unless otherwise specified.

* Advanced during the past month.

† Declined during the past month.

INDEX TO PRICES CURRENT.

Only leading classes of articles are listed in the Index.

For those not mentioned here, see general list under name of article required.
Drugs and Chemicals, pages 1 to 16 inclusive.
Proprietary Articles, pages 17 to 59 inclusive.

On account of the unsettled condition of the market, due to the European War, all prices are to be considered as ruling only on date when list was corrected (Nov. 25th), a portion of them merely nominal, and all subject to fluctuation.