When newspaper advertising is well written, when it says, as well as the best clerk could say, the things that should be said about the goods advertised, and when it is store news, and changed so frequently as to really be news, then newspaper advertising is sure to pay. If your newspaper advertising is not paying, suppose you go to an advertising specialist. Or, engage a clerk who can write as well as act salesmenship. You may be a good druggist, but are you also a good advertising writer? If your advertising is not paying, think this over. Perhaps it is your fault, and not the fault of your goods or the newspaper you use. WHAT DRUGGISTS SAY. Where the responsibility belongs. Our principal work is the filling of prescriptions. When a doctor gives a prescription he places his own reputation and the welfare of his patient in the hands of the druggist. Our responsibility is great. We know and realize what depends on us and thoroughly understand our business. At all times we are fully capable of knowing the seriousness of our calling. A good druggist fills every prescription as though it were for his own family. In asking you to bring your prescriptions to us, we do so with conscientious confidence. You will find us worthy.-Kingston, Denison, Texas. Youthful complexion. A child's skin is finer and cleaner than an adult's because it is better nourished and worn-out tissues are rapidly replaced. This condition can be continued in adult life by massage and artificial nourishment of the skin. Our Rosena Cream massaged into the skin regularly supplies the nourishment needed. There is nothing better than this dainty cream. It is always of uniform quality and always fresh. Made and sold only by us.-The Gordon-Mitchell Drug Co., Winnipeg, Canada. Double prescription protection. The attention of two skilled pharmacists is focused on every prescription compounded in our prescription department. One does the compounding the other checks off the ingredients in order to make sure that not the slightest error occurs. This double check system is in force for your protection. It costs you nothing extra. Our prices are never higher than in those stores where less labor and attention are given.-Deutsch's Opera House Pharmacy, Cleveland, Ohio. Buy drug honesty here. The druggist who sells you impure or "dead" drugs is worse than the quack doctor. Bring your prescriptions to the "Reliable Drug Store" if you want the best service at the lowest cost. We have been growing for years on the strength of our "quality drug service," and our business still increases. We employ only registered, expert pharmacists; our drugs and prices are right.Boswell & Noyes Drug Co., Los Angeles, California. The well-appointed bath room of the present day possesses many of the advanced ideas in sanitation. It requires flesh-brushes, nail-brushes, hair-brushes, sponges, fragrant and antiseptic soaps, talcum powder, etc., and such articles as will readily suggest themselves to the refined housekeeper. We always keep a full line of such goods, and we handle none but the best qualities, even though our low prices might not convey such a thought. Let us have the pleasure of one order from you. Then you'll come often.-Red Cross Pharmacy, Salem, Ore. The medicine that does good is the one compounded from pure drugs and in strict accordance with the doctor's orders. Physicians like to have us put up their prescriptions because they know by experience. that the remedies they prescribe will be as they desire them and that they will do the work expected of them. Prescription compounding is our particular specialty and our prescription department is splendidly equipped to facilitate the work. Only drugs of highest purity are ever used and all work is done by expert prescriptionists. There's no extra charge for our exceptionally fine service, prices are as low here as elsewhere.-Reynolds Drug Co., Denison, Texas. Perfumes. We have your favorite perfume. We make this statement because we have practically every choice perfume that is used in this part of the country. We take pride in the lines we handle, and the way we handle them. Prices as low as the quality will allow. We should like to have you make our store your regular shopping place for perfumes.-E. G. Fowler, Druggist, Montgomery, Ala. The man behind the prescription. The druggist who prepares it is "the man behind the gun" in the matter of prescription filling. On his skill, accuracy and conscientiousness depend the welfare of the patient for whom the medicine is intended. We never lose sight of the great responsibility attached to the part we take in assisting the physician. Our prescription work is faultless. Our label on a box, bottle or other prescription package is a guarantee of rightness. -The Central Drug Co., San Bernardino, Cal. In the buying of toilet articles you cannot be too careful; but the buying of them at this store saves you lots of trouble on that score. We take care of that for you; we see that no harmful adulterants enter into the composition of any toilet goods sold here. Riker's name is a sign of quality.-Lippincott & Co., Wilmington, Del. We never substitute one article for another. When you ask for a particular toilet article or anything else we give it to you at once without attempting to palm off on you something "just as good." You can send your child or sefvant here and rely on receiving the genuine article every time.-The People's Pharmacy, Denison, Tex Reliable preparations. Nearly everybody has need of some remedy sometimes. If a physician is not employed it's often a question of what to take for certain disorders. When our advice is asked, as it often is, we recommend our own remedies, because we know exactly what they contain and just what they will do. They are all prepared from the freshest and purest drugs obtainable and the compounding is done by experienced pharmacists in our own laboratory. Every preparation complies with the Pure Food and Drug Law. Money refunded on any remedy bearing our label which does not prove satisfactory.-West Side Pharmacy, Houghton, Mich. Chamois vests. To protect one from sudden changes in the weather, from extreme cold; to protect the chest when suffering from lung trouble, nothing quite so effective as a good chamois vest. We have them either plain or lined. Either the plain or lined can be laundered the same as a piece of woolen cloth. They will last several seasons and certainly they are most effective in protecting the body and in preventing sudden colds, especially in long cold drives. Worn by many, many people. -The Gordon-Mitchell Drug Company, Winnipeg, Can. Choicest perfumes. To complete the toilet most women wish just a spray of some delicate perfume, not a dousing with some pronounced odor, which act is a mark of vulgarity. It is to those people who appreciate the best that we cater. We have a full line of all of the choicest and most popular odors, made by the leading perfumers of France, England and America. To be sure that you are getting the best, buy your perfumes at The Neve Drug Company, Sacramento, Cal. If you stepped on a rusty tack and used our Mentholine immediately, the danger of lockjaw would be averted. Or if you cut your hand in opening a tin can, the prompt application of Mentholine might save you from a case of blood poisoning. Mentholine is an antiseptic. It leaves behind it a condition of surgical cleanliness. It is the best thing for bruises and contused wounds that we know, and, being made in the Loeser laboratory, its purity and quality are guaranteed. A handy thing to have in the house if there are little folk, always liable to minor accidents. F. Loeser & Co., Brooklyn, N. Y. Are you very particular? It's so easy to harm a delicate skin or retard the beauty building processes of nature, through the thoughtless use of impure or ineffectual toilet articles. It's just as easy to keep the skin clear, pure, healthful and beautiful, and give nature the needed assistance, if you're only particular in the selection of your toilet preparations. Can you think of a better reason why you should always "depend on Riker's" to fill your requirements for then you are always sure that anything you buy will be of the finest quality-sure of getting whatever you want at prices much lower than usual in other stores.-Riker's Drug Store, Brooklyn, N. Y. The difference in hair brushes. It is the easiest thing in the world to buy an ordinary hair brush. They prevail to a much greater extent than the better kind. The ordinary brushes are the easiest to make, and the profits thereon are larger. But when it comes to what is most desirable-wearing quality-perfect workmanship and faultless material, you can't get anything but good brushes at this store. From $1.00 to $4.00.-Exchange Drug Company, Montgomery, Ala. Wrap up some hot water within a good hot water bottle and apply it to the frigid section of the bed, down near the foot, and you will pass the winter devoid of the terrors of cold feet. Hot water bottles are needed in every home as a hot application in case of sickness or attacks of neuralgia, toothache, etc. We have our winter stock. These bags are made of the finest rubber and are sold at prices ranging from 65 cents to $2.50. All guaranteed. Try our Witch Hazel Cream for chapped hands and lips. See us for bath cabinets. Free delivery. "When you think of drugs think of Conkey's.-Conkey's, "The Drug Fellers," Richmond, Ind. ✰✰✰ Theory and Practice. Some Prescription Kinks and Hints. GEORGE M. BERINGER, JR. The pharmacist might, with profit, stimulate the physicians of his neighborhood to prescribe various coatings for extemporaneously prepared pills. A A coating that is easily applied, and, at the same time, is distinctive and unusual, is plumbago. The pills are simply rolled in finely powdered graphite. They may, afterward, be highly polished by rolling on a piece of cotton flannel or of felt. Physicians are coming more and more to order ointments dispensed in collapsible tubes. The usual methods of filling the tubes are by means of spatula or by melting and pouring the ointment into the tube before the ointment has quite solidified. The first of these is rather troublesome and "messy." The second cannot be used in very many cases without having an uneven admixture of the ingredients and an ointment far from smooth. The following has been found a convenient, clean and rapid method: The prepared ointment is placed in a thin streak along the center of a piece of suitable paper (preferably parchmentized) about 14 times the 114 times the length of the tube to be filled and about three or four times the diameter of the tube, in such a manner that the paper and ointment may be rolled into a pipe of slightly smaller diameter than the tube. This pipe is inserted into the tube and the outer end of the paper folded over. The folding-over is continued and the paper withdrawn as the ointment is expressed into the tube. In this way the tube is filled as solidly as by a machine and with little or no loss or smearing. It has been found difficult to powder Chloretone finely enough to make a smooth ointment. It becomes so electrified upon trituration that it sticks to mortars, pestles and spatulas and, when scraped off, flies in every direction excepting the one intended. As it was *Presented to the N. J. Pharmaceutical Association, June 1913, and reprinted from the Journal A. Ph. A. prescribed in an ointment, for rectal injection, it was not thought advisable to use alcohol or other similar solvents to faciliate incorporation. The substance can, however, be made into a very smooth paste by rubbing upon a tile with a few drops of expressed oil of almond, before incorporating with the other ingredients. Scarlet Red Ointment is frequently prescribed in such a manner as to leave the selection of the base for its incorporation to the judgment of the dispenser. Petrolatum is the base most frequently used. The dye, however, is nearly insoluble in this medium. It would seem reasonable to suppose that particles of a substance coated with another substance in which they were insoluble would have little or no action upon the tissues with which they were brought in contact. The dye is soluble in benzoinated lard and the ointment so made is certainly smoother and probably more efficient. A prescription was received for soft elastic capsules of Oil of Erigeron, each containing three or four drops. It was necessary to add some fixed oil as a diluent in order to fill the capsules satisfactorily. satisfactorily. Olive oil, the usual diluent in such cases, formed a cloudy mixture, and, with an old sample of erigeron oil, even threw out resinous masses. Expressed almond oil did the same. Castor oil made a very clear and brilliant solution and was used with satisfaction. The following prescription for an injection seems simple, but illustrates how a very slight difference in manipulation may make considerable improvement in the finished product. Tr. opii, R M. Tr. catechu co., fl. dr. 1 fl. dr. 2 gr. 15 gr. 15 fl. oz. 8 This was at first prepared by adding the tr. opium and the comp. tr. catechu to the other ingredients-previously mixed "secundum artem." It was found however, that the precipitate subsided. very rapidly and, with some specimens of comp. tr. catechu, was granular. The following method proved better: The tr. opium and the comp. tr. catechu were mixed with 4fl. ozs. of rose water, the other ingredients mixed secundum artem with the balance of the rose water and the two solutions mixed. By the latter method the precipitate was more bulky and more finely divided, hence, subsided more slowly and could be more evenly administered. The well-trained pharmacist is exceedingly careful, when triturating two powders, to add very slowly and cautiously the diluent powder to the more active; yet, very often, the same person fails to realize the importance of observing the same procedure when triturating an insoluble powder with a liquid. Two samples of the following prescription illustrate the importance of this: A sample, prepared by adding the lime water in considerable quantities at the start, although triturated for a fairly long time, commenced to subside immediately after being shaken up. Coarse particles could be readily seen in the mixture. A second sample, prepared by adding the lime water in small amounts and triturating after each addition till a perfect magma was formed, had scarcely commenced to precipitate five minutes after being shaken. The particles were apparently evenly divided and after final separation, on long standing, the precipitate was twice as bulky as that in the first specimen. It is easy to imagine which sample could be most evenly applied and would give the most benefit when applied to the skin. The following formula presents a unique difficulty. cerin. The result was a granular mass mixed with what appeared to be streaks of oil. However, the oils had been perfectly incorporated before the glycerin had been added; also, previous experiences had taught that alcohol and some other liquids would not mix with lanolin until diluted with sufficient water. Hence, a fluid ounce of water was added and well stirred in, when the mass became a perfectly smooth cataplasm. * The Making of Fresh Emulsions.* W. H. GLOVER, LAWRENCE, MASS. Some years ago I made up my mind to try and build up a trade in fresh made emulsions in my prescription department, believing that if physicians could be shown freshly prepared samples, and the patients be informed that the emulsion is made fresh for them it would result profitably. It started out at first rather slowly, but by persistence our work soon began to show results, and the next problem was to find time to make the emulsions as ordered, as to make large quantities ahead would soon destroy our claim of freshly prepared. This I did by taking a desk fan, removing the propeller blades and attaching a short rod on a reducing gear, and on the lower end of the rod a cross-bar, with ends curved up so curved up so as to fit any ordinary mortar. The gum and oil are mixed in mortar, put under the fan motor, until the primary is formed, then gradually adding balance of formula. The motor gives it a good thorough mixing and allows the operator to work at something else until the emulsion is ready. In former years I rarely had a prescription for an emulsion, but now, even in summer, it is seldom a day is passed that I do not put up one or more. I state these facts to show what can be done if one really pushes a certain line. *Journal, A. Ph. A. "WHAT does you understan' by 'circumstantial evidence?" asked Miss Miami Brown. "As near as I kin splain it, f'um de way it has been splained to me," answered Mr. Erastus Pinkley, "circumstantial evidence is de feathers dat you leaves lyin' round after you has done et de chicken."-Washington Star. |