Those interested in the concern are Thomas H. Bowsman and Daniel G. Sullivan, both of Indianapolis and Luther J. Murdock, of Bloomington.

Daly & Rose, retail druggists at Southport, suffered considerable loss in a fire that visited the business district on the night of November 3, following a political victory celebration. The cause of the fire is unknown and it spread rapidly. The telephone exchange was burned, telephonic connection with Indianapolis being cut off, so that aid from the fire department

could not be summoned.

Harry G. May, a prominent retail druggist at Princeton, was a candidate for joint senator from Gibson and Posey counties at the recent election, but was defeated.

Mr. and Mrs. William Scott have returned from a delightful motor trip through Kentucky. Mr. Scott is president of the Daniel Stewart Drug Company, Indianapolis.

Toledo Drug Club Entertains.

The Toledo Drug Club, which was organized last May gave a delightful and successful Dutch Lunch at the Hotel Boody, September 30th. Mr. Thomas De Vilbiss was presiding Toastmaster. A special entertainment was provided for the guests during the evening. The Club was delighted to have with it, from Detroit, Mr. Henry Reinhold, better known as "Stearn's Ambassador," and Mr. Oscar Gorenflo, former president of the Detroit Drug Club. All reported a good time and are looking forward to a "Feather Party" to be given November 18th, at Kapp's Hall. Paul Loesser is President and W. E. Ludwig is Secretary of the club.

Other Times, Other Manners. Little Miss Progressive had paid an afternoon call upon her new neighbor across the street, who had not been very generous in sharing her toys, from all accounts.

"Well," said her mother in response to her remarks, "if anybody had treated me like that when I was a little girl I should have gone home."

"Umph," returned the small woman with a shrug of her shoulders, "things have changed since you were a little girl, Mother! I slapped her face and stayed."

-Womans Home Companion.

Since we have succeeded in obtaining new shipments from our parent house, Messrs. Schimmel & Co., Miltitz, which enable us to again furnish an almost complete line of our goods from stocks on hand, we have decided to take up the publication of our Price List again in order to acquaint our many friends in the trade with the present market conditions for Essential Oils, and to guide them in the calculation of their own manufactures.

We are pleased to call special attention to the fact that we were in a position to re-establish for a great majority of our goods the old prices that ruled before the outset of the present crisis, which we feel will be welcomed and appreciated by our friends.

Where advances had to be made, these express generally only the extra expense caused by the increased cost of transportation, war risk insurance and other incidentals connected with the difficulties of the present traffic conditions.

Only a minority of goods show still what we may call "war prices," and in these cases it has been so far impossible to replenish available stocks, on account of deficient, or entirely missing raw materials for their manufacture, or similar reasons.

The prices, as given in this List, are certainly not binding upon us and subject to change without notice, since the uncertainty of the general market situation prevents as yet a return to completely normal conditions.

We further wish to state that we have, certainly, first replenished our stocks of the most current necessities, but will have sufficient goods on hand also of all the rarer articles within the very near future to meet the legitimate demand of our patrons.

In order to assist us in our endeavors to supply our friends from now on regularly again with all the goods of our line, we would ask them to be as moderate and conservative in their demand as conditions will allow, and we assure that any and all assistance given us in this direction will be highly appreciated. Sincerely yours,

FRITZSCHE BROTHERS. (New York, November, 1914).

Dirt is merely matter in the wrong place.

-Lord Palmerston.

Tinctures From a Business Standpoint.

Elsewhere in this issue, Messrs. Parke, Davis & Co. advance some salient reasons why the retail druggist should carry and specialize in tinctures bearing their label. There is much to be said in favor of the line of reasoning therein set forth. In the first place, the average druggist has not the time and means to prepare and standardize the long line of tinctures demanded in present-day medication. He must depend, for the most part, upon the manufacturing pharmacist. In the second place, he wants to be certain that the tincture which he dispenses upon the order of a physician is therapeutically efficient and of definite medicinal strength. The question, "What brand?" is singularly pertinent. Manifestly, the manufacture of so important a line of medicaments should not be intrusted to the inexperienced or to those who are hampered by lack of facilities. There is comfort, therefore, in this assurance of Parke, Davis & Co.: Our tinctures are made from thoroughly tested drugs by expert pharmacists; they are accurately standardized; they are true to label. And there is force in the assertion that it pays the druggist to carry and dispense a line of tinctures that he knows are true and honest.

It pays in dollars and cents. It pays in prestige with physicians. It pays in personal satisfaction.

Chas. Leich & Co. in New Home.

Charles Leich & Co., progressive wholesale druggists of Evansville, Ind., have moved into a new building at Fifth and Bond streets. The new home is a four story building and warehouse, having a total floor space of 54,000 square feet, almost twice the area of their former location. A large, well-lighted sample room is one of the many facilities they are now enjoying.

Packer's Goods Exempt from War Tax.

We are just in receipt of the following announcement from the Packer Manufacturing Company, New York City:

"We desire to inform the trade that our products, namely, Packer's Healing Tar Soap, Packer's Liquid Tar Soap, and Packer's Cutaneous Charm, have been submitted to the Internal Revenue Bureau for a ruling as to their taxability under the provisions of Schedule B of the emergency war revenue act. The Bureau holds that, as it appears that the

The following letter has been sent out by the Major Manufacturing Company, offering free goods to those who have not already stocked their new ten cent package.

"We will forward you by Parcel Post, free of charge, upon request, 4 dozen of our 10 cent size Major's Cement, if you do not carry it; but please let us hear from you any how. It is a new size we have just put on the market and we are advertising it very extensively. It will be well for you to have some on hand in case you get a call for it. It is a good seller for the dealers who handle it; if it turns out to be the same with you, you can order it from your jobber. Do not be afraid, you will make more money because you will sell so many more of the ten cent size.

"We have a very neat and attractive display box for both sizes. You can greatly increase your trade on this particular line by having one of these boxes on your show case. Cement

is not like a great many other goods, many people want a bottle, but forget to ask for it, so put something in your store that will remind them of their broken articles and you will sell more of it.

Hoping to hear from you soon, we are
Very truly yours,

MAJOR MFG. Co."

The Electric Drink Mixer Revolutionized

Considerable trouble has been experienced by users of electric drink mixers from shocks caused by the operator's hands coming in contact with the exposed surface of wire, or in some cases through the metal parts of the machine. This is not only attended by inconvenience, but is also a source of no little danger in the way of burns, etc.

The Wisconsin Electric Company, of Racine, Wis., have just placed a new mixer on the market, so designed that the special feature is "Safety First." "The Dumore" mixer is so constructed that all chance of shock is done away with, inasmuch as the switch knob, as well as the button on the agitator shaft, are made of a high grade insulation compound, and all parts of the motor properly insulated from the parts coming in contact with the operator's hands. "The Dumore" is very cleverly constructed, doing away with

many of the awkward features of other machines, it being necessary only to lift the agitator in placing the glass with the drink to be mixed, instead of the entire motor. The parts are all standardized and interchangeable, and the base of machine when in operation is illumined, also the contents of the glass are lighted up, making a color effect which attracts much attention.

Increased Price on S. & G. Products Not Justified.

Schering & Glatz are sending a circular to the trade stating that druggists are not justified in charging either physicians or their patients more than the usual price for the many foreign products which they market. Immediately after the outbreak of the war this firm announced that their prices would not be increased, and yet they receive complaints that some wholesalers had advanced the price on these items, and other retailers have taken it upon them to advance the price even though their jobbers had not charged them anything extra on account of war conditions. Schering & Glatz announce themselves as "gratified that through judicious distribution of our specialties and strenuous, fortunately so far successfulefforts to obtain further supplies from abroad, an actual shortage in the majority of our leading specialties is not anticipated for the present."

Executive Board of The A. D. F. I. Company Meets.

The Third Quarterly Meeting of the A. D. F. I. Company was held in Cincinnati, on Friday and Saturday, November 20th and 21st. Messrs. Chas. H. Avery, L. G. Heinritz, Jas. H. Beal, Geo. B. Kauffman, Walter Rothwell, A. O. Zwick and Frank H. Freericks were in attendance. Preliminary arrangements were made for the Directors and Stock holders Meeting, which takes place on the 9th and 10th days of February. Many important matters found consideration on the part of the Committee, inclusive of entering some additional states for business.

The first nine months of the year have shown a splendid growth in the business of the company, and it seems now that from every viewpoint the year will end as the most successful one in its history.

During the first nine months of this year, the company saved its policyholders $37,341.88 in

premiums, this amount being retained by the policyholders, and such savings will be in excess of $50,000.00 for the year.

For the first nine months of the year the company wrote insurance amounting to $10,941,121.70 at a premium of $112,025.64, which is an increase over the corresponding period of the preceding year amounting to $1,681,886.37, at a premium of $17,094.13. On October 1st, the company had in force business amounting to $13,919,115.70 at a premium of $144,135.38. So far this year the fire loss has amounted to $31,935.41. The expense of conducting business for the first nine months amounted to $34,843.14. Business re-insured for the first nine months was at a premium of $13,890.88. The Re-Insurance Reserve of the Company was increased to $63,632.24. The total assets on October 1st amounted to $370, 304.55, and the total liabilities, other than Re-Insurance Reserve amounted to $5,823.85.

Corks and Your Reputation.

To the average consumer who knows little or nothing of the cost of ingredients or pharmaceutical skill required, the appearance of a prescription is a criterion of your professional ability. Consequently, the effect of a poor cork is obvious. Unhappily too, its influence extends farther than the impression made.

After being removed from the bottle two or three times a poor cork breaks, and like most mishaps, this usually occurs at the most inopportune moment. A highly provoked customer is the result and your reputation for service suffers proportionately.

According to the Armstrong Cork Company, it was this that created the demand for a better grade of prescription corks, which they met with their Circle A Brand. Their view of the matter is that it's just as essential to put a good cork in a prescription as it is to put pills in boxes instead of envelopes, which would be cheaper, and the ever-increasing sales of Circle A Corks seem to be conclusive proof that their opinion is correct.

To stake your reputation for service against the difference in price between the best corks and the cheaper grades is giving mighty big odds. But even this wouldn't be so bad if it was a "sure thing;" but it isn't. Sooner or later some customer, because of a broken cork, loses his temper and you lose his trade and this leads to the question: Is the chance worth what you save?

ド

"I did study two hours."

"That's nothing to me. I want that lesson.

You need not study it at all, or you may study it ten hours. Suit yourself, but I want that lesson."

It was tough for a green boy, but it seasoned me. In less than a month I had the most intense sense of intellectual independence. One day, however, his cold, calm voice fell upon me in the midst of a demonstration-"No!"

I hesitated, and then went back to the beginning, and on reaching the same point again, "No!"-uttered in a tone of convictionbarred my progress. Then, "Next!" was called and I sat down in red confusion.

He, too, was stopped with "No!" but went right on, finished, and as he sat down was rewarded with, "Very good!"

"Why," I cried, "I recited just as he did, and you said 'No!',"

"Why didn't you say 'Yes,' and stick to it? It is not enough to know your lesson. You must know that you know it. You have learned nothing until you are sure. If all the world says 'No,' your business is to say 'Yes,' and prove it."-Youth's Companion.

"Why is there such a hot fight over the appointment of a postmaster in this little town?" asked the stranger. "The office doesn't pay anything much, does it?"

"That ain't it, mister," replied the native. "You see most of us are particular as to who reads our postal cards."

-Cincinnati Enquirer.

Way to Improve World.

This would be a whole lot better world if the drug stores sold as much soap as they do talcum powder.-Cincinnati Enquirer.