The Message is America: Rethinking U.S. Public Diplomacy : Hearing Before the Committee on International Relations, House of Representatives, One Hundred Seventh Congress, First Session, November 14, 2001, Volume 4U.S. Government Printing Office, 2001 - 60 pages |
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Page 1
... means of communication - to expand our potential audience . But greater access must be paired with compelling content , which poses an entirely different set of problems : how to better un- derstand our target audiences and then tailor ...
... means of communication - to expand our potential audience . But greater access must be paired with compelling content , which poses an entirely different set of problems : how to better un- derstand our target audiences and then tailor ...
Page 4
... mean by reinvigoration in part means dramatically increasing their funding . The overwhelming passage of the legislation authorizing the establishment of Radio Free Afghanistan in the House last week demonstrates our bipar- tisan , firm ...
... mean by reinvigoration in part means dramatically increasing their funding . The overwhelming passage of the legislation authorizing the establishment of Radio Free Afghanistan in the House last week demonstrates our bipar- tisan , firm ...
Page 7
... means were possible and available , and we learned a lot about the audience . Clearly , we wanted to target this at the under - 25 audience , which represents 60 percent of the population of the region , and its future leaders . What we ...
... means were possible and available , and we learned a lot about the audience . Clearly , we wanted to target this at the under - 25 audience , which represents 60 percent of the population of the region , and its future leaders . What we ...
Page 9
... - Ara- bic stream . In the local stream , we will focus on local news , issues , and problems . At the same time , we have to sound local , which means employing on - air talent with local dialects . The more local we are overall , 9.
... - Ara- bic stream . In the local stream , we will focus on local news , issues , and problems . At the same time , we have to sound local , which means employing on - air talent with local dialects . The more local we are overall , 9.
Page 10
... means to foster audience participation and involvement . People long to be queried , consulted , and included . This is doubly true of our key target countries and regions where democracy is fledgling or non - existent . Youth ...
... means to foster audience participation and involvement . People long to be queried , consulted , and included . This is doubly true of our key target countries and regions where democracy is fledgling or non - existent . Youth ...
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Common terms and phrases
abroad Ad Council advertising Afghanistan African American Al-Jazeera Ambassador WALKER anti-Americanism Arab American Arab and Muslim Arab world areas believe Board of Governors Broadcasting Board Chairman HYDE clash of values Committee communications countries creative culture DELAHUNT democracy East Radio Network Egypt focus foreign policy freedom GILMAN global going gramming Harb hear Hezbollah impact important Islam Jazeera kind Lantos leaders Leslie macy Members ment Middle East Radio Middle Eastern military mission Muslim world Osama bin Laden Palestinian PATTIZ political Powell Doctrine PREPARED STATEMENT problem Procter & Gamble programming public diplo public diplomacy campaign public diplomacy efforts Radio Free regimes region Robert Satloff ROMANO satellite Saudi Arabia September 11th shows society success Taliban talk television terrorism terrorist Thank things Third Watch tion U.S. government U.S. international broadcasting U.S. policy U.S. public diplomacy understanding United Voice of America Wehling
Popular passages
Page 17 - Thank you, Mr. Chairman, and members of the committee. It's a pleasure to be here to speak today to House Resolution 5491, and that is what I'm going to be talking about.
Page 43 - Thank you, Mr. Chairman. I want to thank our witnesses for being here.
Page 19 - If we do these things, if we commit to using overwhelming force with clear objectives and targeting, if we have centralized planning and a chain of command, if we reach out to the best creative minds here and abroad, if we demonstrate a willingness to employ innovative tactics and sound, actionable research then I believe America's message will be heard. It is a challenge no less important than any other in the new war against terrorism.
Page 32 - October 30, 2001 Analysis of Near East policy from the scholars and associates of THE WASHINGTON INSTITUTE DEVISING A PUBLIC DIPLOMACY CAMPAIGN TOWARD THE MIDDLE EAST: PART I— BASIC PRINCIPLES By Robert Satloff (Part I of this two-part PolicyWatch discusses the principles that should govern a public diplomacy campaign for the Middle East; tomorrow, Part II will address the core elements such a campaign should include.) The appearance of senior US officials on the (^atari-based al-Jazeera satellite...
Page 18 - CNN ran a segment recently on a pro-bin Laden video game becoming popular in many Islamic countries. Whether we counter with our own video games, use commercial advertising, the Internet, posters or pamphlets — -you name it, every tactical approach should be considered that can deliver the right message to the right targets with credibility.
Page 6 - ... entertainment career, John Romano was Assistant Professor of English at Columbia University and holds a Ph.D. in English from Yale. Obviously, we have a very distinguished panel. I will request each of you to summarize your statement in about 5 minutes, give or take. We will be flexible, but that is our goal. Your full statement will be placed in the record, and I can promise you every word of your full statement will be read, if not by every Member of this Committee, then by a very representative...
Page 8 - ... of Foreign Opinion Research in the Bureau of Intelligence and Research; and all US missions abroad. In 1999, the US Information Agency was abolished. Its functions, other than international broadcasting, were distributed among these State Department elements. US international broadcasting services including the Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, and Radio/TV Marti were placed under an independent federal entity, the Broadcasting Board of Governors (BBG). The BBG...
Page 11 - I believe we must move toward a global, research-driven US government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-theart...
Page 6 - Chairman, is a global, research-driven US Government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-the-art 24-hour formats on FM, AM, audio and video satellite channels and shortwave, that audiences use and that we control.