Environmental Issues in the Curricula of International Business: The Green Imperative

Front Cover
If today's business schools are to fulfill their obligation to produce the managers of the future, academic training has to include environmental awareness. This book provides a better understanding of the dramatic implications that environmental concerns are having on the practice of business and on the teaching of business practices. It creates and enhances environmental awareness, fostering creative thinking in a manner consistent with the objectives of business schools.

Environmental Issues in the Curricula of International Business discusses the necessity and criticality of environmental awareness to business practices in the 1990s and beyond, drawing a link between this information and its application to business curricula. Chapters discuss the many implications of the Green movement and increased environmental concerns on international business and how this affects the obligations of business educators. Additional chapters focus on environmental ethics and responsibilities. Some specific topics covered include:
  • the effects of the green challenge to business schools in the light of the environmental needs of business organizations
  • the impact of an ecological approach to the development of a sustainable economy
  • a description of six potential avenues for academic business involvement in environmental business teaching, research, and service
  • curriculum development
  • incorporating the theme of environmental ethics in international business education
  • a contrasting look at two models for including environmental ethics in the international business curricula

    This groundbreaking book emphasizes the responsibilities of educators and researchers for the inclusion of environmental consciousness in the present curriculum in business schools. Marketing and management academics, professionals specializing in the environment and ethics, and business school deans and university presidents will find this book a vital tool for incorporating environmental concerns into their curricula.
 

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Contents

The Greening of Business Schools
9
Teaching
19
Six NotSoSimple Things International Business Academics
47
The Greening of International Marketing
63
Emergence and Development of a University Curriculum
77
Copyright

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