The Message is America: Rethinking U.S. Public Diplomacy : Hearing Before the Committee on International Relations, House of Representatives, One Hundred Seventh Congress, First Session, November 14, 2001, Volume 4U.S. Government Printing Office, 2001 - 60 pages |
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Page 15
... Laden was responsible for September 11th , but poll after poll shows that 80 to 90 percent of the people in the region don't believe that he was responsible . That said , all of us are aware that the deep - seated hatred in the Muslim ...
... Laden was responsible for September 11th , but poll after poll shows that 80 to 90 percent of the people in the region don't believe that he was responsible . That said , all of us are aware that the deep - seated hatred in the Muslim ...
Page 16
... Laden and the terrorist organizations in the Muslim world haven't just hijacked airplanes , but they are trying to hijack Islam itself . So , to put it in political terms , the short - term campaign should be a negative one , frankly ...
... Laden and the terrorist organizations in the Muslim world haven't just hijacked airplanes , but they are trying to hijack Islam itself . So , to put it in political terms , the short - term campaign should be a negative one , frankly ...
Page 18
... Laden and terrorist organizations in the Muslim world haven't just hijacked airplanes , they are trying to hijack Islam itself . So , to put it in political terms , the short - term campaign should primarily be a negative one de- signed ...
... Laden and terrorist organizations in the Muslim world haven't just hijacked airplanes , they are trying to hijack Islam itself . So , to put it in political terms , the short - term campaign should primarily be a negative one de- signed ...
Page 20
... Laden being a threat to Islam itself , I have most often seen communica- tions efforts succeed when they focus on the positive benefits of our product rather than on the negative aspects of a competitor . Thus , focusing on the evil of ...
... Laden being a threat to Islam itself , I have most often seen communica- tions efforts succeed when they focus on the positive benefits of our product rather than on the negative aspects of a competitor . Thus , focusing on the evil of ...
Page 22
... Laden may not be as compelling to the aver- age person as a commitment to help improve standards of living , safety and security of the home , food and health care , education and religious freedom . [ Can we succeed with an advertising ...
... Laden may not be as compelling to the aver- age person as a commitment to help improve standards of living , safety and security of the home , food and health care , education and religious freedom . [ Can we succeed with an advertising ...
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abroad Ad Council advertising Afghanistan Al-Jazeera Ambassador WALKER anti-Americanism Arab American Arab and Muslim Arab world areas Baywatch believe Board of Governors Broadcasting Board Chairman HYDE Committee communications countries create creative culture DELAHUNT democracy diplo East Radio Network effective Egypt focus foreign policy freedom GILMAN global going gramming Harb hear Hezbollah impact important Islam kind Lantos leaders Leslie look macy ment Middle East Radio Middle Eastern military mission Muslim world officials Osama bin Laden Palestinian PATTIZ political Powell Doctrine PREPARED STATEMENT problem Procter & Gamble programming public diplo public diplomacy campaign public diplomacy efforts Radio Free regimes region Robert Satloff ROMANO satellite Saudi Arabia September 11th shows society Taliban talk television terrorism terrorist Thank things Third Watch tion trying U.S. government U.S. international broadcasting U.S. policy U.S. public diplomacy understanding United Voice of America Wehling
Popular passages
Page 16 - Thank you, Mr. Chairman, and members of the committee. It's a pleasure to be here to speak today to House Resolution 5491, and that is what I'm going to be talking about.
Page 40 - Thank you, Mr. Chairman. I want to thank our witnesses for being here.
Page 18 - If we do these things, if we commit to using overwhelming force with clear objectives and targeting, if we have centralized planning and a chain of command, if we reach out to the best creative minds here and abroad, if we demonstrate a willingness to employ innovative tactics and sound, actionable research then I believe America's message will be heard. It is a challenge no less important than any other in the new war against terrorism.
Page 29 - October 30, 2001 Analysis of Near East policy from the scholars and associates of THE WASHINGTON INSTITUTE DEVISING A PUBLIC DIPLOMACY CAMPAIGN TOWARD THE MIDDLE EAST: PART I— BASIC PRINCIPLES By Robert Satloff (Part I of this two-part PolicyWatch discusses the principles that should govern a public diplomacy campaign for the Middle East; tomorrow, Part II will address the core elements such a campaign should include.) The appearance of senior US officials on the Qatari-based al-Jazeera satellite...
Page 17 - CNN ran a segment recently on a pro-bin Laden video game becoming popular in many Islamic countries. Whether we counter with our own video games, use commercial advertising, the Internet, posters or pamphlets — you name it, every tactical approach should be considered that can deliver the right message to the right targets with credibility.
Page 5 - ... entertainment career, John Romano was Assistant Professor of English at Columbia University and holds a Ph.D. in English from Yale. Obviously, we have a very distinguished panel. I will request each of you to summarize your statement in about 5 minutes, give or take. We will be flexible, but that is our goal. Your full statement will be placed in the record, and I can promise you every word of your full statement will be read, if not by every Member of this Committee, then by a very representative...
Page 7 - ... of Foreign Opinion Research in the Bureau of Intelligence and Research; and all US missions abroad. In 1999, the US Information Agency was abolished. Its functions, other than international broadcasting, were distributed among these State Department elements. US international broadcasting services including the Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, and Radio/TV Marti were placed under an independent federal entity, the Broadcasting Board of Governors (BBG). The BBG...
Page 5 - Chairman, is a global, research-driven US Government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-the-art 24-hour formats on FM, AM, audio and video satellite channels and shortwave, that audiences use and that we control.
Page 10 - I believe we must move toward a global, research-driven US government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-theart...
Page 8 - We're going to be a force in the market — on the air 24/7 on multiple channels that the audience uses and that we own. Being on around the clock establishes a fixed, prominent profile as opposed to sporadic broadcasts at different times during the day. We want to maintain a constant on-air presence and be available whenever the audience wants us.