The Message is America: Rethinking U.S. Public Diplomacy : Hearing Before the Committee on International Relations, House of Representatives, One Hundred Seventh Congress, First Session, November 14, 2001, Volume 4
U.S. Government Printing Office, 2001 - 60 pages
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abroad actions advertising Afghanistan Ambassador WALKER American Arab areas audience begin believe better Board broadcasting campaign Chairman HYDE clash clear Committee communications countries create culture develop don't effective effort especially example exist fact follows force foreign freedom give global going groups hear impact important individuals interests international broadcasting Islam issues kind Laden leaders live look major means Members MICHIGAN Middle East Middle East Radio Middle Eastern military minds Muslim world objectives officials PATTIZ political present President problem programming public diplomacy question Radio Radio Network reach region relations represent responsible September shows society South Korea STATEMENT success talk television tell terrorism Thank things tion trying U.S. government understanding United universities values views Voice Washington
Page 16 - Thank you, Mr. Chairman, and members of the committee. It's a pleasure to be here to speak today to House Resolution 5491, and that is what I'm going to be talking about.
Page 40 - Thank you, Mr. Chairman. I want to thank our witnesses for being here.
Page 18 - If we do these things, if we commit to using overwhelming force with clear objectives and targeting, if we have centralized planning and a chain of command, if we reach out to the best creative minds here and abroad, if we demonstrate a willingness to employ innovative tactics and sound, actionable research then I believe America's message will be heard. It is a challenge no less important than any other in the new war against terrorism.
Page 29 - October 30, 2001 Analysis of Near East policy from the scholars and associates of THE WASHINGTON INSTITUTE DEVISING A PUBLIC DIPLOMACY CAMPAIGN TOWARD THE MIDDLE EAST: PART I— BASIC PRINCIPLES By Robert Satloff (Part I of this two-part PolicyWatch discusses the principles that should govern a public diplomacy campaign for the Middle East; tomorrow, Part II will address the core elements such a campaign should include.) The appearance of senior US officials on the Qatari-based al-Jazeera satellite...
Page 17 - CNN ran a segment recently on a pro-bin Laden video game becoming popular in many Islamic countries. Whether we counter with our own video games, use commercial advertising, the Internet, posters or pamphlets — you name it, every tactical approach should be considered that can deliver the right message to the right targets with credibility.
Page 5 - ... entertainment career, John Romano was Assistant Professor of English at Columbia University and holds a Ph.D. in English from Yale. Obviously, we have a very distinguished panel. I will request each of you to summarize your statement in about 5 minutes, give or take. We will be flexible, but that is our goal. Your full statement will be placed in the record, and I can promise you every word of your full statement will be read, if not by every Member of this Committee, then by a very representative...
Page 7 - ... of Foreign Opinion Research in the Bureau of Intelligence and Research; and all US missions abroad. In 1999, the US Information Agency was abolished. Its functions, other than international broadcasting, were distributed among these State Department elements. US international broadcasting services including the Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, and Radio/TV Marti were placed under an independent federal entity, the Broadcasting Board of Governors (BBG). The BBG...
Page 5 - Chairman, is a global, research-driven US Government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-the-art 24-hour formats on FM, AM, audio and video satellite channels and shortwave, that audiences use and that we control.
Page 10 - I believe we must move toward a global, research-driven US government broadcasting network that fulfills the missions of both the surrogate radios and the Voice of America by programming their distinct content in state-of-theart...
Page 8 - We're going to be a force in the market — on the air 24/7 on multiple channels that the audience uses and that we own. Being on around the clock establishes a fixed, prominent profile as opposed to sporadic broadcasts at different times during the day. We want to maintain a constant on-air presence and be available whenever the audience wants us.